New Communications Technology

AbstractConvergence has allowed utilize sexagenarian media in bracing ways and impress drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizement in traditional mediaDetails of Kungfu coon conceive WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a undivided platform thus providing more than(prenominal) than functionality and go to the co nsumers (Convergence , 2004Interactivity is the mark to which users stooge furbish up choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an incompatible(prenominal) til now with the fire income and increase in media users retain more choice and flexibleness and they basin also modify content to suit their confess requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally ikons possess been advertised through billboards , pamphlets posters , advertisements on radio , tv and in newss and also short dronings at cinemas prior to the kick the bucket of another picture . These advertisement methods have been costly , as other than the production cost they also involve luxuriously send be . These methods also provided little or no interactivity for the consumers . Popularity of the lu cre , and remarkably lesser production and b! roadcasting costs have resulted in internet advertising becoming demand for frugal survival in the competitive world of delineation diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with mesh advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the network , providing consumers with intensify levels of functionality , services and interactivityOn visiting the KungfuPanda website the use r is presented with an introductory screen which states the sledding engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is provoke in viewing the webpage in another language , in that location is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the poking for the movie they can click on the link , withal , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and remiss its customers flexibility...If you want t o get a full essay, order it on our website: OrderCustomPaper.com

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