Paraphrasing the Decleration Questions

3. 5 The Declaration of Independence Paraphrasing Main Ideas You will find it easier to understand the main ideas in The Declaration of Independence if you recognize the language that Jefferson used to state them and then paraphrase these items in your own words. As you read each section of the document complete the chart by writing the words that Jefferson used to state each main idea. The first one is done for you. Top of Form Main Ideas in the Declaration of Independence Directions: Type the number and then type Thomas Jefferson’s Words (make sure they are quotations). Label it 3. 5 Jefferson. 1. Section of Speech:   The Preamble (Lines 1 – 8)  Ã‚  ? Main Ideas:   1. Sometimes it is necessary for people to break their? political ties. 2. The colonists should state their reasons for separating. ?  Ã‚  Ã‚  Ã‚   Thomas Jefferson's Words: â€Å"†¦ it becomes necessary for one people to? dissolve the political bands which have connected them with another. † 2. Section of Speech:   A Declaration of Rights (Lines 9 – 37)  ? Main Ideas:   1. All people have basic, God-given rights.? 2. Whenever a government denies people their basic rights, it is their  ? duty to overthrow it. ?  Ã‚  Ã‚  Ã‚   Thomas Jefferson's Words: â€Å"†¦ That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, —That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it†¦ † 3. Section of Speech:   A List of Complaints (Lines 38 – 120)? Main Ideas:   The King of England has refused to agree to laws to help  ? the people.? Thomas Jefferson's Words:  Ã¢â‚¬Å"He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only. † 4. Section of Speech:   A Statement of Independence (Lines 121 – 158)  ? Main Ideas:   The King no longer deserves to rule us. ?  Ã‚  Ã‚  Ã‚   Thomas Jefferson's Words:  Ã‚  Ã¢â‚¬Å"A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people. † Bottom

Literature Review- Parenting Styles and Child Development Essay

Abstract A parenting style is a method or type of parenting which directly and indirectly influences the development of the child. Developmental psychologists study the physical, cognitive, social, intellectual, perceptual, emotional and personality growth and development that occurs throughout a lifetime. The purpose of this research was to identify how specific parenting styles positively and negatively correlate with behaviors in children, how they affect children, and what methods of parenting could be used to benefit the development of children. Parenting Styles and Child Development Developmental psychologists have long been interested in how parents impact their child’s development. However, finding the actual links between the specific actions of parents and the influenced behavior on children is very difficult. Some children that are raised in entirely different environments can later grow up to have remarkably similar personalities. And some children who share a home and are raised in the same environment can grow up to have completely different personalities than one another. Links between parenting styles and behavior are based upon correlational research, which can identify the relationships between variables but cannot establish a definitive cause. However, despite these challenges, researchers have uncovered convincing links between parenting styles and the effects these styles have on children. In my literature review I will be going over some of those links and the studies that are associated with them. In a study conducted by Alizadeh Shahla, Abu Talib Mansor, Abdullah Rohani and Mansor Mariani, the relationship between parenting style and children’s behavior problems were addressed. The sample in this study consisted of 681 mothers of students in elementary school (levels 3, 4, 5), who were chosen from eight schools In Tehran. Mothers were identified through their children who comprised 347 girls from four schools and 334 boys from four schools chosen by cluster random sampling. The Mothers were given a Children’s Behavioral Checklist (CBCL) Questionnaire and a Parent Authority Questionnaire (PAQ). The Parent Authority Questionnaire was designed to measure Baumrind‘s  threedimensions: Authoritative, Authoritarian, and Permissive. The Children’s Behavioral Checklist included forms to evaluate competency, and affective-behavioral problems. The results of the study indicated that there is a significant correlation between the parenting style of mothers and children’s behavioral problems. The Authoritative level of mothers had a negatively significant correlation with internalizing symptoms in children. The Permissive level of mothers has positive significant correlation with internalizing symptoms in children. Lastly, the Authoritarian level of mothers had a roughly equal significant correlation with internalizing and externalizing. While the sample size of this study may be large enough to be considered representative of the population, the study itself limited parenting style to factors based only on children’s misbehavior. Many other relevant factors were not taken into consideration, such as age, genetics, economics, peer pressure, parent’s income, society, school, etc. The study also excluded men, only taking data based on the parenting styles presented by women. Moreover, the parents could have responded to the questionnaires in the way the wanted their families to be represented, resulting in false or distorted information. In a study conducted by Ãâ€"nder Fulya and Cenkseven Yilmaz Yasin, the role of life satisfaction and parenting styles in predicting delinquent behaviors among high school students was addressed. The sample of the study was determined in two phases. At first, the study was conducted with 881students from 9-12 grades attending twelve public high schools in Adana central province, their ages ranged from 14 to 19 years. In the second phase, a total of 502 students were determined to show low level of delinquent behaviors and high level of delinquent behaviors. 243 of students were from 9th grade, 87 from 10th grade, 91 from 11th grade, and 81 from 12th grade. When the parents were examined, 82 of the mothers and 7 of the father were Illiterate, 240 of the mothers and 233 of the fathers were primary school graduates, 73of the mothers and 98 of the fathers were middle school graduates, 72 of the mothers and 107 of the fathers were high school graduates, and 24 of the mothers and 48 of the fathers were university graduates. Researchers had parents of each sample group answer a set of questionnaires, the Delinquency Scale (DS), The Parenting Style Inventory (PSI), and the Multidimen sional Students’ Life Satisfaction Scale (MSLSS). The Delinquency Scale (DS), is used to determine behaviors which would be  regarded as crime if they reflected and bring adolescent face to face with laws. The Parenting Style Inventory (PSI) is a 26 item scale that has three factors: acceptance/ involvement, strictness/supervision, and psychological autonomy. The Multidimensional Students’ Life Satisfaction Scale (MSLSS) is a 40 item self report instrument that assesses satisfaction across five specific life domains: family, school, friends, self and living environment. The researchers concluded that when all test results were considered, satisfaction variables perceived from â€Å"strictness/supervision†, â€Å"school†, â€Å"family† and â€Å"self† have a positive correlation and meaningful contributions in explaining the highness of delinquency. While the researchers state that â€Å"strictness/supervision†, â€Å"school†, â€Å"family† and â€Å"self† have a positi ve correlation they are only referring to the 76.3% of the sample groups that tested positive and neglecting the 23.7% that did not. The sample sizes are large but the specifications of the parents in the â€Å"delinquent† sample group are too varied and therefore may represent misleading data. There were many different styles of questionnaires in this study which may be causing the data to become more complex than it needs to be in order to understandable results. In a study conducted by Jabeen Farah, Anis-ul-Haque and Riaz Muhammad Naveed, parenting styles as predictors of emotion regulation among adolescents are addressed. The sample of this study was 194 adolescents ages 12-15, 7th-9th grade from private secondary schools. The students were asked to respond to the Parental Authority Questionnaire (PAQ) and the Early Adolescents Temperament Questionnaire (EATQ). The Parental Authority Questionnaire was designed to measure Baumrind‘s threedimensions: Authoritative, Authoritarian, and Permissive. The Early Adolescents Temperament Questionnaire is comprised of the subsets, including attention shifting and focusing, inhibitory control, and activation control. Results of the study indicated that maternal permissive parenting style has significant negative correlation with emotional regulation and that paternal permissive parenting style has significant negative correlation with emotional regulation. The sample size is somewhat small due to the fact that data is being taken from a private school, and the fact that the data is coming from a private school in itself does not accurately represent the population as a whole because of the fact that private schools are exclusive. Furthermore, the parents which correspond with the children of  this study are all middle class and have moderate incomes rather than low or high incomes, and children who have single parents were excluded from the study. Also, there still remains the chance that some children may have not answered their questionnaire honestly. In a Longitudinal study conducted by Tong Lian, Shinohara Ryoji, Sugisawa Yuka, Tanaka Emiko, Maruyama Akiko, Sawada Yuko, Ishi Yukiko and Anme Tokie, the relationship of working mothers’ parenting style and consistency to early childhood development was addressed. The sample consisted of 504 participants recruited through 41 care facilities in Japan. Both children and their mothers participated. The mothers were surveyed regarding parenting behaviors and home environment, and service providers evaluated the development of each child in the facilities. Child development was assessed using six primary measures: gross motor skills, fine motor skills, so cial competence, communication skills, vocabulary and intelligence. Environmental stimulation was evaluated through: human stimulation, avoidance of restriction, social stimulation and support. Each child was evaluated by childcare professionals in 2004 and again in 2006 using developmental scales. Results of the study showed that children’s gross motor development was statistically significantly related to mother’s parenting practices at the beginning of the study. The ages of the children that were included in this study varied, and children with mental disabilities were excluded from the study entirely. The study addresses a â€Å"working mother’s† relationship but feels that it is perhaps unnecessary to consider the implications of a working father’s parenting style, or for that matter, the father’s influence on the child at all. Also the study could be conducted longer than 2 years for more insightful results. In a study conducted by Parsasirat Zahra, Montazeri Mona, Yusooff Fatimah, Subhi Nasrudin and N en Salina, the most effective kinds of parents on children’s academic achievement are addressed. The sample included Iranian high school students who were between the ages 15 to 17. The total numbers of participants were 546 who included 249 males and 297 females. They were given two questioners, Parental Authority Questionnaire (PAQ), and a self-demographic report which included their current Grade Point Average. Results showed that neither mother authoritative parenting, nor father authoritative parenting was significantly correlated with academic achievement and that neither mother authoritarian parenting, nor father  authoritarian parenting was significantly correlated with academic achievement. However, it did illustrate that both mother permissive parenting, as well as father authoritative parenting were significantly correlated with academic achievement. The age groups tested by the study were between fifteen to seventeen, so an assumption that similar correlations would be applicable to all other age groups of children will not have any definite proof. The data relies on the honesty of the participants and so data is not for certain conclusive evidence. There are many different factors to parental styles that influence children’s behavior. And while the definitive links between parenting styles and behavior may be unknown, correlational research has been able to make the parental styles which establish those links to become clearer to us. Through my research I have gathered that there are specific parental styles that positively and negatively correlate with behaviors in children. That strictness can manage delinquency, that permissive parenting can correct behavioral problems, or that perhaps authoritative parenting can help children in academics when paired with permissive. I have also noticed that the Parental Authority Questionnaire (PAQ) is generally a good questionnaire as it is frequently used. References Alizadeh, Abu, Abdullah, and Mansor (2011). Relationship between parenting style and children’s behavior problems. doi:10.5539/ass.v7n12p195 Jabeen, Anis, and Riaz (2013). Parenting styles as predictors of emotion regulation among adolescents. Ãâ€"nder and Cenkseven (2012). The role of life satisfaction and parenting styles in predicting delinquent behaviors among high school students. Parsasirat, Montazeri, Yusooff, Subhi, and Nen (2013). The most effective kinds of parents on children’s academic achievement. Tong, Shinohara, Sugisawa, Tanaka, Maruyama, Sawada, Ishi, and Anme (2009). Relationship of working mothers’ parenting style and consistency to early childhood development. doi:10.1111/j.1365-2648.2009.05058.x

(Social classes of Aztec Civilization) Research Paper

(Social classes of Aztec Civilization) - Research Paper Example As a people, the Aztecs have a dynamic social system and these social classes shall now be discussed in this paper. This paper will describe and discuss the social classes of the Aztec civilization in order to arrive at a more academic and specific understanding of the Aztecs and in order to further comprehend the social workings of ancient civilizations. In general, the Aztec civilization was classified into different social groupings. The emperor was at the very top of these classes and beneath him were the nobles and the priests (Lambert, n.d). After the nobles and priests were the merchants, craftsmen, and the peasants, at the very bottom of these social groupings were the slaves (Lambert, n.d). In this society, the merchants were considered to have a class of their own and they were known to inhabit their own areas in the cities where their children often ended up marrying the children of fellow merchants (Lambert, n.d). Merchants who had to travel long distances to trade their wares were called pochteca. The slaves in Aztec society were those who committed crimes and were later sentenced to slavery; and others were poor people who were forced to sell themselves into slavery (Lambert, n.d). These slaves still had some inherent rights – they could marry or buy their own property and their children were considered free men (Lambert, n.d). The foundation of most societies is the family. This is also the same for the Aztecs where the family unit is considered a very important part of their society. Such family unit consists of the parents and their unmarried children (Oracle, n.d). The members of the family support each other and each member is nurtured and is taught basic survival functions. In many cases, these families often grow to extended proportions to include the married children and their children. These extended families are often called upon to

A Brief for a financial case Essay Example | Topics and Well Written Essays - 500 words - 1

A Brief for a financial case - Essay Example o partners together with a team of experienced professionals, whom they hired, build a portfolio of investments that provided investors with a unique risk profile and substantial long-term returns (Bruner, p.672). Palamon’s investment strategy was to make bridge investments in companies that were in a process of moving from small, private ownership to the public capital markets. Palamon focused broadly on small to mid-sized European businesses in which it aimed to acquire control. To achieve its investment strategy of transforming from private to public ownership, Palamon required both funding and management ability. Palamon complemented their financial investments with advisory services to increase the possibility that the portfolio companies would successfully make it to the public markets. TeamSystem provided an excellent investment opportunity, but there were various challenges and risks facing the company, and Elson had to evaluate the viability of the investment in TeamSystem (Bruner, p.673). As Bruner, p.674, notes that Palamon investment process started with the development of an investment thesis taking into consideration the changes in the market, which included trade liberalization, new technology, and deregulations among others. Palamon looked for attractive investment opportunities using various ways. Palamon deal negotiations enclosed many issues including the management, the board composition and price of products of the company. In the investment process, the company looked for exit alternatives after they have fulfilled their objectives. Palamon identified an investment opportunity in TeamSystem, since the industry in which TeamSystem operated had extreme fragmentation and frequently changing regulations. Elson noted that, for the previous five years, TeamSystem Company had no audited consolidated financial statements. The significant players in the industry where TeamSystem operated were family owned firms which had limited access to global

Urban Tourism report Essay Example | Topics and Well Written Essays - 2000 words

Urban Tourism report - Essay Example 48). Tourists chose to visit different places based on their preferences and all the cities and countries have different aspects that attract different kinds of visitors (Xiang & Tussyadiah, 2013, p. 4). For instance, people prefer to go to Egypt to see the mummies and the pyramids while they prefer to go to London as it has numerous museums and art galleries among other attractions. With this in mind, it can be concluded that tourism is a growing industry considering that most of the countries are striving to promote tourism while others depend on it completely. In this report, urban tourism in Edinburgh will be analysed with specific reference to the Royal Military Edinburgh Tattoo. This report will elaborate on the history of the Royal Military Edinburgh Tattoo and how it has developed to become what it is today together with the aspects that affect it. Urban tourism is a wide concept that entails of the forms of entertainment activities that are heal in different cities along with other activities that involve food, shopping and families among others (Hayllar, Griffin & Edwards, 2008, p. 142). Different people prefer to visit different cities and other urban areas for different reasons with their main attractions being special events, art galleries and cultural events among others (Coles & Timothy, 2004, p. 282). In order to attract external visitors, a city’s image is very important as the tourists have particular expectation in regard to the behaviour and attitudes of the people in these cities as well as the infrastructure and other aspects. Making the urban environment better and enhancing all the services and facilities in various cities are important as far as the attraction of tourists is concerned. These improvements include developing good infrastructure that will transportation smoother, creating better trade poli cies that will provide a good atmosphere for shopping, providing access to the latest information

Cross Cultural management Essay Example | Topics and Well Written Essays - 4250 words

Cross Cultural management - Essay Example noted is that there are researches and case study analyses regarding cross-culture in abundance conducted over the years to understand the changing prospects of cross-culture communication. Past researches conducted so far regarding the subject of cross-cultural communication have been able to understand and assess the ways in which so. The chosen strategy for this research paper aims to undertake a case study analysis of the Swedish organization to understand the prospects of cross-cultural communication and its impact on the organizational operations. The subject of cross-culture management and issues arising in the international business economy is critical because it pertains to interconnected fields of study. For instance, cross cultural communication undertakes major inspirations for study from communication, psychology and other fields of social sciences. Therefore, it is extremely important to evaluate differing aspects of cross cultural communication. It is due to this reason that in order to conduct the assessment of cross cultural communication within an existing organization, different disciplines and aspects will be taken into consideration. It is imperative to elaborate regarding cross-culture communication and management before understanding the aspects or factors that affect cross-cultural communication in accordance to the case study of ImseVimse. Andrews in his research entitled â€Å"Cross-Cultural Management† (2009) marked that cross cultural communication is a very critical area of management. It is because employees, international vendors or suppliers etc. are considered as major assets for organizations. Globalization has made organizations to hire employees from different cultures and socio-economic backgrounds. In the similar fashion, Haghirian (2012) also noted and explained cross-culture communication and its management as an integral part of service for managers. It is merely because it has everything to do with different employees and

Serious Game Critique Essay Example | Topics and Well Written Essays - 750 words - 1

Serious Game Critique - Essay Example Therefore, the game should have different access levels such as Starter, Experienced, Advanced and expert levels. As portrayed here, the game accessible to a player should be commensurate to the level of gaming skill posed. To graduate from one education level to the next, one must portray the expertise by passing a series of exams. In the game, the game activities within a level should move from simplistic ones to complex ones. It is actually very interesting the way the Kenyan Education system is designed to run. The system incorporates several concepts that are used to run it and see a child start and finish the process well. In the Kenyan education system, the child starts their formal education at Nursery. Here the child has to be of age to proceed with their education. The children then have to go through the process which includes exams, tests, practicals and evaluations that if they pass then they can proceed to the next class or level of education (Mukudi, 2004). In the game , there should be competition either with an â€Å"internally simulated player† or with another physical player at each level. ... These rewards are according to their performance. Therefore in the game, if there are say three players, the winner should get a larger reward than the second while the second best player should get a considerably larger reward than the third player. Here there should be a variety of bounties to win and they can be won during the game not just at the end of the gaming level. As the player progresses with the game, he/she should know the bounties and rewards available in competition. This aims at encouraging them desire and work harder towards winning more. The education sector has several major regulatory bodies that monitor the system progress. These have given guidelines and regulations on how the system is supposed to be run. Additionally, the industry players should clearly understand the rules of the system. Taken as such, the game should also have rules which all the players should be informed of before they begin the game. In the game for instance, a pop-up window might be pos itioned at the entry of every level prompting the player to read the instructions of the game. However, this should not be made as a compulsory requirement. In the education system, the regulations create a fair playing ground for all the institutions within a specific level (Mukudi, 2004). Therefore, the set rules should apply to all the players within a given level. This is aimed at ensuring fairness in the game as well as instilling a sense of ownership of the game by the players. In the Kenyan education system, in graduating from one education level to the next, one becomes more improved. To match this, in the game, the gaming facilities accessible to the players should advance with

Week 3 exercises Essay Example | Topics and Well Written Essays - 1000 words

Week 3 exercises - Essay Example A long term liability is one that has to be repaid in more than 1 year. These include bonds, long term loans, debentures and other similar long term debts that the company takes from others and the repayment schedule is more than one year. A bond is a debt instrument which is used to borrow money. The organization in need of money issues bonds (the issuer); the lender who pays money to obtain bond is called bond holder. The bond holder gets interest payments on the bond at future dates. The principal is paid at future date also. The period of the bond is predefined and is called maturity. A bond is different than stock as the bond holder does not assume any ownership right on the company as compared to stock holders unless it is a convertible bond. Bond is an example of long term liabilities. A secured bond is one that has physical backing of an asset to ensure that bond holder’s capital is safe even if the issuer defaults on payments. This provides assurance to the lenders that their capital will be returned in case of any mishap to issuer organization. Some examples of secured bonds include mortgage bonds (which are backed by real estate) and equipment trust certificate (which are secured through company equipment). An unsecured bond, on the other hand, is one that is not backed by any security or collateral. In case of default, the bond holder would lose the invested funds and will have no recourse. As it is apparent, the risk in unsecured bonds is higher; but then these are issued at higher interest rates to attract investors. Unsecured bonds issued by government do not carry high interest rates. This is because these bonds are backed by the government and thus the risk of failure is quite low. A convertible bond is one that can be converted into common shares or cash, at a predefined rate. Convertible bond is a semi-debt, semi-equity like

Evaluation of film Essay Example | Topics and Well Written Essays - 750 words

Evaluation of film - Essay Example This paper will evaluate the movie and its themes which talk about many emotional, moral, and deep decisions and thoughts. The Dark Knight is considered to be a masterpiece created by Nolan. The 2 hours long journey depicts an amazing story which is surrounded with the absolutely thoughtful creation of Nolan’s work. With powerful marketing and plenty of moral messages in the film, it proved to be one of the biggest blockbusters of all time. The strong story leads to how the hero can often be in moral and emotional trouble and how decision making can be made tough as there’s a thin line between the good and evil. The role of the Joker is that of a ruthless villain, he cares for nothing and no one, not even himself. His character is the one which keeps reminding Batman that there are no rules to the game. He creates chaos everywhere, likes to question everything, and pushes everyone to extremes. He is unpredictable and unreasonable, and he doesn’t have any planned goals except to cause destruction and chaos. The Joker is not seen as any other villain. Throughout the movie, he gives the audience the belief that he is just someone who is coming out of his personal space. Not only does he not have any plans or goals, but he doesn’t even define to the moral code of criminals. This character has no values. Even though the character of the Joker is very influential and makes the movie complete, the character of Batman isn’t ignorable. Batman is strong and masculine; he never gives in to his inner urges. He is seen in a tough position when he has to fight a man who has no rules or values. However, he refuses to take the wrong path which would lead him to the Joker and rather maintains his own moral code. Batman does not believe in killing the criminals, instead he brings them to justice. Thus, even when the Joker is standing in front of him shouting ‘kill me’, Batman does not break his moral code which costs him his capture. The fight

Dental Coverage Article Example | Topics and Well Written Essays - 1000 words

Dental Coverage - Article Example 23% of the total population have moderate to severe gum disease while 15% of the entire population experience toothache very often (Government of South Australia n.d p. 5). Mostly the adult population is the working people in the society. The high numbers of people affected by oral health affects their total out capacity. As the population suffers from the poor health their productivity levels are very low due to lack of concentration. Additionally, not only do they waste a lot of time while seeking medical attention, they also have low self-esteem, a factor that significantly contributes to the low output of employees. Consequences of poor performance in any job position are either facing the cask or demotion, which is a rather lighter charge. The article, â€Å"Trends in access to dental care among Australian adults 1994–2008† looks at the relationship between access to dental care and the time taken by adults in Australia over a number of years. As the trends improve among the people, so do the people’s oral health condition, which subsequently leads to the people job performance. Poor dental health is associated with poor job performance among the employed people. According to the article, with time, people have increasingly had access to dental care, as statistics reveal. ... Further in 1999, it maintained a downward trend and was reported at 36.2%. Over one in every two adults made a dental visit to the dentist in the 12 months before the study that took place between 1994 and 2008 (Harford, Ellershaw & Spencer 2011, p. 6). These statistics show deteriorating dental health coverage. A person with a dental problem does not exhibit high concentration levels when working. Statistically, the high rate of people visiting the dentist is alarming. The more people visit the dentist, the more the time they spend away from their work. Promotions based on attendance are likely to escape these individuals. The higher the numbers of hours these people spend at the dentists’ the more they lose promotional opportunities at their job places. The lack of insurance among the employed people has also negatively impacted on job retaining capacity among the employees. They also lose in their motivational packages. Oral health is a major determinant of the general heal th and hygiene of a person. The report, â€Å"Projected demand and supply for dental visits in Australia: analysis of the impact of changes in key inputs† shows the various effects and factors that are likely to take place in case the number of dentists increase in Australia. Definitely, just as the economic law of demand and supply illustrates, the increase in supply of dentistry services leads to a positive increase in the people’s job retaining capacity as well as their chances of promotion. The report indicates that the number of dentists is likely to increase by 33% from what it was in 2005 to a larger figure in 2020. Experts anticipate that the number of dentists will grow from 10,104 to 13,465. Subsequently, the total aggregate supply of dental visits is expected to

Punk Rock Essay Example for Free

Punk Rock Essay American exceptionalism is a pivotal concept within the American culture. Stemming from a revolution, this theory shaped a new way of thinking within the United States that seemed far different from many other cultures. Seymour Martin Lipset used this concept to explain, â€Å"why the United States is the only industrialized country which does not have a significant socialist movement or Labor party. † This essentially explains why America is extraordinary. Punk personifies American exceptionalism with its distinct lifestyle to be different from the norm, and is surrounded by independent self-governing thinkers. The United States didn’t become what it is today because of law abiding and passive citizens. This is also a main reason why Punk Rock became so popular in America, and has stayed relevant to teens and young adults all over the world. People began to thrive on understanding the history of this nation, and take pride in the originality of our constitution, and way of life. Punk Rock adds another chapter in the long list of independent concepts and ideas within the American Culture. â€Å"America marches to a different drummer. Its uniqueness is explained by any or all of a variety of reasons: history, size, geography, political institutions, and culture. † This type of â€Å"American† thinking continues to inspire all kinds of musicians, but more so with the Punk Rock genre than any other. It was defines the core competencies of the bands, as well as that of their followers. This defining concept of individualism is also why Punk Rock has stayed relevant for all of these years. This country was built off this impression, as well as Punk Rock. It is hard to break down the barrier of individualism, because everyone is so unique, and Punk Rock simply unites and celebrates all different types of unique thinking. Through lyrics from bands such as the Romones, Blink 182, and The Clash, a colossal following came to Punk Rock. The lyrics almost became anthems to band groupies lives. In â€Å"The Shape of Things to Come† by the Romones, they sing â€Å"Theres a new sun Risin up angry in the sky? And theres a new voice Sayin were not afraid to die. One could argue that that way of thinking was backbone for what soldiers in the American Revolution stood for, and how the United States became to be what it is today. Of course American exceptionalism has its negative aspects to it that can be looked down upon. The United States has at times been exceptionally bad, racist, and violent. This cannot be ignored in the conversation of American exceptionalism. Although some of this demonstrates unfair and harsh governing, it shows that the American spirit still have that Punk Rock â€Å"drive† in them that fuels and strengthens them. This is also another reason why Punk Rock has, and will always continue to stay relevant in todays American Culture

Stem Barks of Bauhinia Acuminata | Analysis

Stem Barks of Bauhinia Acuminata | Analysis Materials and Methods Plant collection The stem barks of Bauhinia acuminata L. were collected from Rajshahi university campus, Bangladesh, in the month of September, 2013. The plant was authenticated by a taxonomist of Department of Botany, University of Rajshahi. A voucher specimen (Voucher No. MN-13) was deposited to the herbarium in the Department of Botany, University of Rajshahi. The stem barks were then washed separately with fresh water to remove dirty materials and were shade dried for several days with occasional sun drying. The dried barks were then ground into coarse powder by grinding machine and the materials were stored in dark at room temperature for future use. Extract preparation The extraction was performed according to method described by Alam el al. (Alam et al., 2002). About 400 gm of dried powdered stem bark were taken in an amber colored reagent bottle (2.5-liter capacity) and the materials were soaked in 2.0 liter of 100% methanol. The bottle with its contents were sealed and kept for a period of about 7 days with occasional shaking and stirring. The whole mixture was then filtered through cotton and then through Whatman No.1 filters paper and were concentrated with a rotary evaporator (Bibby Sterlin Ltd, UK) under reduced pressure at 45ÂÂ °C temperature to afford crude extract of the bark. The crude extract was mixed with 90% methanol in water to obtain a slurry of satisfactory volume of 100ml. The slurry was taken in a separating funnel and added equal amount of different partitioning solvent sequentially as like n-hexane, chloroform, ethyl acetate and finally water. The funnel was shaken vigorously and allowed to stand for a few minutes for sep aration of the compounds according to their partition co-efficient and thus extracts were prepared for the experiment purpose. The process was repeated three times. At last, the different fractionated parts were evaporated using rotary evaporator at 400C to obtain n-hexane fraction (NHF, 1.12 gm), chloroform fraction (CHF, 1.33 gm), ethyl acetate fraction (EAF, 2.27 gm) and aqueous fraction (AQF, 8.86 gm) respectively. Chemicals 1,1-diphenyl-2-picrylhydrazyl (DPPH), potassium ferricyanide, catechin (CA), ferrous ammonium sulphate, butylated hydroxytoluene (BHT), gallic acid (GA), ascorbic acid (AA), AlCl3, trichloro acetic acid (TCA), sodium phosphate, sodium nitrate, ammonium molybdate, 2-deoxy ribose, sodium hydroxide, EDTA and FeCl3 were purchased from Sigma Chemical Co. (St. Louis, MO, USA); potassium acetate, phosphate buffer, thiobarbituric acid(TBA),ÂÂ   HCl, H2SO4, H2O2were purchased from Sigma-Aldrich, vinblastine sulphate (VBS) from Cipla India, folin-ciocalteuss phenol reagent and sodium carbonate were obtained from Merck (Dam-stadt, Germany). Determination of total phenolics Total phenolic contents in the extracts were determined by the Folin-Ciocalteu method described by Singleton et al. (Slinkard Singleton, 1977). 40 ÂÂ µl of the extract/fractions (250ÂÂ µg/ml) were taken in test tubes and to each 3.16 ml of water was added to make up the volume 3.2ml. 200 ÂÂ µl of folin-Ciocalteu (Undiluted) reagent solution was added into the test tubes and kept for 5-8min. 600 ÂÂ µl of sodium carbonate (20%) solution was added into the test tubes and shake to mix. The test tubes were incubated for 2 hours at 20ËÅ ¡C to complete the reaction. Then the absorbance of the solution was measured at 765 nm using a spectrophotometer (Shimadzu, USA) against blank solution. A typical blank solution contains all reagents except plant extract or standard solution. Standard Gallic acid solutions (50-250ÃŽÂ ¼g /ml) concentrations were also treated as above. The total content of phenolic compounds in plant methanol extract and in different fractions wa s expressed as Gallic acid equivalent (GAE)/gm of dry extract in respect to standard gallic acid curve equation (y = 0.0008x 0.005, RÂÂ ² = 0.975). Determination of total flavonoids Total flavonoids were estimated using aluminum chloride colorimetric assay described by Zhishen et al. (Zhishen, Mengcheng, Jianming, 1999). To 0.5 ml of samples/standard, 150 ÂÂ µl of 5% sodium nitrate and 2.5 ml of distilled water were added. After 5 min, 0.3 ml of 10% AlCl3 was added. At 6 min, 1 ml of 0.001M NaOH and 0.55 ml distilled water was added to the mixture and left at RT for 15 min.ÂÂ   Absorbance of the mixtures was measured at 510 nm. Total flavonoid contents were expressed in terms of catechin equivalent, CAE /gm of dry extract in respect to standard curve equation (y = 0.0178x+0.0524, RÂÂ ² = 0.9862). Determination of free radical scavenging activity DPPH radical scavenging activity Free radical scavenging ability of the extracts was tested by DPPH radical scavenging assay (DRSA) as described by Braca et al. (Braca et al., 2001). Aliquots of 2.5mL of methanolic solution containing sample at different concentration was mixed with 2.5 ml of 0.008% DPPH solution in methanol. The reaction mixture was vortexed thoroughly and left in the dark at room temperature for 30 minutes. The absorbance of the mixture was measured spectrophotometrically at 517 nm. Ascorbic acid was used as reference. Percentage DPPH radical scavenging activity (% DRSA) was calculated by the following equation, % DRSA = (A0-A1/A0) x 100 Where, A0 = Absorbance of control and A1 = Absorbance of sample. IC50 values denote the concentration of sample required to scavenge 50% DPPH free radicals. Hydrogen peroxide scavenging activity Hydrogen peroxide scavenging activity of extract was assessed by the method described by Zhang et al. (Zhang He). Aliquot of 1.0 ml of 0.1mmol/L H2O2 and 1.0 ml of various concentrations of extracts were mixed. Followed by 2 drops of 3% ammonium molybdate, 10 ml of 2M H2SO4 and 7.0 ml of 1.8 mol/L KI. The mixed solution was titrated with 5.09mmol/L Na2S2O3 until yellow color disappeared. The extent of scavenging of hydrogen peroxide was calculated as: % scavenging of hydrogen peroxide = [(V0-V1) / V0] ÃÆ'- 100 Where, V0 = Volume of Na2S2O3 solution used to titrate the control sample in the presence of hydrogen peroxide (without sample), V1 = Volume of Na2S2O3 solution used in the presence of samples. Hydroxyl radical scavenging activity Hydroxyl radical scavenging activity (HRSA) of the extracts was determined by the method of Halliwell et al. (Halliwell, Gutteridge, Aruoma, 1987) with a slight modification. 100 ÂÂ µl of various concentrations of extracts were mixed with 100 ÂÂ µl of hydrogen peroxide (10mmol/L). To this 200 ÂÂ µl premixed FeCl3 (100mmol/L) and EDTA (100mmol/L) solution (1:1;v/v) was added. Followed by addition of 500 ÂÂ µl of 2.8mmol/L 2-deoxyribose in phosphate buffer (PH7.4) and finally the reaction was triggered by adding 100 ÂÂ µl ascorbate (300mmol/L).ÂÂ   Then the reaction mixture was incubated at 37.5ËÅ ¡C for 1 hour. To the above reaction mixture 2 ml of TCA (2.8% w/v aqueous solution) and 2 ml of TBA (1% w/v aqueous solution) was added. The final reaction mixture was heated for 15min in boiling water bath, cooled and absorbance was taken at 532nm using a spectrophotometer. The hydroxyl radical scavenging capacity was evaluated with the inhibition percentage of 2-deoxyribose oxidation on hydroxyl radicals. The percentage of hydroxyl radical scavenging (%HRSA) activity was calculated according to the following formula: % HRSA = [A0 (A1-A2] ÃÆ'-100/A0 where A0 is the absorbance of the control without a sample. A1 is the absorbance after adding the sample and 2-deoxyribose. A2 is the absorbance of the sample without 2-deoxyribose. REFERENCES Alam, A., Rahman, M., Baki, M., Rashid, M., Bhuyan, M., Sadik, G. (2002). Antidiarrhoeal principle of Achyranthes ferruginea Roxb. and their cytotoxicity. Ban Pharm J, 12, 1-4. Braca, A., De Tommasi, N., Di Bari, L., Pizza, C., Politi, M., Morelli, I. (2001). Antioxidant Principles from Bauhinia tarapotensis. Journal of Natural Products, 64(7), 892-895. doi:10.1021/np0100845 Halliwell, B., Gutteridge, J. M., Aruoma, O. I. (1987). The deoxyribose method: a simple test-tube assay for determination of rate constants for reactions of hydroxyl radicals. Anal Biochem, 165(1), 215-219. Slinkard, K., Singleton, V. L. (1977). Total Phenol Analysis: Automation and Comparison with Manual Methods. American Journal of Enology and Viticulture, 28(1), 49-55. Zhang, X., He, F. Science Press; Beijing, China: 2000. Principle of Chemical Analysis, 275-276. Zhishen, J., Mengcheng, T., Jianming, W. (1999). The determination of flavonoid contents in mulberry and their scavenging effects on superoxide radicals. Food chemistry, 64(4), 555-559.

Administrative Or Conventional And Critical Research Media Essay

Administrative Or Conventional And Critical Research Media Essay The field of mass communications is relatively new and is both multidisciplinary and interdisciplinary in nature. It is therefore not surprising that the approach to mass communications research will be mixed. This essay attempts to look at the issues which gave rise to research theories and distinguish between the terms administrative or conventional and critical research. It will discuss and contrast the similarities of both types of research while evaluating the usefulness and relevance of both approaches and what it meant for the development of the media. Finally, it will look at the different traditions of media research and explain how they manifest either conventional or critical characteristics. The history of mass communications research is a short one. In the 1940s, when communication and media studies came about in the United States of America (USA), research focused on the needs of an expanding society, including the positioning of political and economic interests which (was based on the critical pragmatism) and sociology of the Chicago School (Hardt, 1992, p. 9). However, Wilbur Schramm suggested that communications research was quantitative, rather than speculative and argued that its practitioners such as Lazarsfeld, Lewin, Laswell and Hovland (who were identified as the founding fathers of communications research in the USA) were deeply interested in theory, but in the theory they can test (Hardt, 1992, p. 11). His view ignored the history of concerns about communication and culture that had characterized the Chicago School (Hardt, 1992, p.10). Schramm insisted that they were behavioural researchers and as such interests in the wider social and cultural aspects of media and communication were left unaddressed. Schramms interest was journalistic rather than scientific and communications research is the USA served the system at the time instead of challenging it because of the influence by media and commercial interests. Hardt (1992) concluded that in the USA: Mainstream communication and media research had failed to address critical developments from within and without its boundaries. It had remained within specific categories of interests, reflected in an academic specialization in the study of communication that was interdisciplinary by its commitment to a behavioural science orientation, but without any significant or successful attempt to break out of its modiac circle (p. 19). In Great Britain, media research did not begin until the early 1960s. Halloran noted that a more critical, holistic approach emerged where the approach to research was more disciplined and systematic and focused on media as institutions and communication as a social process. The first review of the field was conducted in Great Britain and published in 1963 (Halloran 1963) and referred to few research exercises which concentrated on media effects which looked at the impact of media on attitudes and behaviour of individuals. Even though a number of studies have been conducted in the field of mass communications, researchers have not been able to gather enough information because of the way research has been defined, initiated, supported and organized, (Halloran,1981, p. 9). He adds that in addition to having limited information, it is also unfair and biased. He emphasized: Research is not initiated, organized, executed or applied in a social/political vacuum. Appreciation of the nature of research and its application calls for an understanding of the historical, economic, political, organizational, disciplinary, professional and personal factors which impinge on the research process in so many ways (p. 33). Halloran (1981) defined conventional research as having value-free, positivistic, empiricist, behaviouristic, psychological emphasis (p.34). He noted that earlier media research conformed to the dominant paradigm at the time and responded to the requirements of modern, industrial, urban society for empirical, quantitative, policy related information about its operations (p.37). Research was basically carried out to improve the effectiveness of the media and assist media entities in achieving its aims and objectives. This type of research used quantitative methods such as surveys, and field experiments (Boyd-Barret, 1995, p. 69) while critical media research was concerned with obtaining data that could easily reproduced (reliable data) through scientific testing as opposed to data that was valid. It was more holistic in approach and was viewed as being service orientated. Critical research was criticised because it was viewed as alternative research which did not support the status quo at the time as most media entities supported administrative research. It challenged the long held values of media establishments and provided the first real challenge to media entities. In this regard, most media organisations viewed critical research as being not scientific, qualitative and having a political agenda. Halloran (1981) points to three main characteristics that differentiate critical research from conventional research and which would have been ignored by the latter. Firstly, he said communication is treated as a social process. While administrative research was described as being media centric and pro -media critical research looked at the institution behind media and those affected by the media. This suggested that administrative research was more occupied by the efficient and effective operation of the media at the expense of other issues such as refining concepts, development of theories and the whole notion of social change. In contrast, critical research is what Halloran called society centric and to this end it addressed issues of public concern and focused on how media addressed these societal or public concerns. One of the striking features is that it looks at the medias role in promoting the democratic process and social reproduction (Boyd-Barret, 1995, p. 188). It also examines the inverse effect of the communications process i.e how social factors affect communication and media operations. One such example is the research of Racism and Mass Media (Hartmann and Husband, 1974) which examined the role of media with regard to racial prejudice. A good example that amply demonstrates both the weaknesses of the administrative approach and the broader, more realistic perspectives of the sociological or critical approach, is to be found in research which has attempted to deal with the alleged media/violence relationship (Halloran, 1995, p. 26). Secondly, media institutions are studied in relation to other institutions and within the wider social context. Critical research examines the whole system rather than just mere individuals which was the focus of administrative research, its unit of measure was society as opposed to the individual and research was not conducted in a vacuum. Critical researchers look at issues of ownership, control and technology. By contrast, administrative research focused on fine tuning media methods to facilitate specific institutional aims and goals. In so doing, it ignored certain factors that affected the communications process as well as what the media produced. The third characteristic, as described by Halloran, is that critical research addressed issues associated with structure, organization, professionalism and participation. Its more independent of institutions, policy and problem orientated and research enquiries are conducted externally with the aim of forming policies. Unlike administrative research, critical research is less likely to be of a social or administrative character and does not stroke the egos of media managers and owners by researching their issues or by accepting their definitions of media problems. Critical research challenged their (administrative) ideologies and attempted to provide alternative research forms to the field. Critical research and its researchers became very unpopular and were viewed with suspicion because it was hoped at the time, that research would support the status quo and the system. The dominant paradigm at the time would have viewed critical theorists as not supporting the status quo. Additionally, critical research was starved for funding while administrative research was financed by the institutions that commissioned the research and as such the results were predetermined. In attempt to make mass communications research scientific, administrative researchers pushed the study of mass communications into positivism and empiricism. Earlier, the entire study of mass communication assumed that mass media have a total and immediate effect and thought audiences to be passive. Early effects studies were preoccupied by persuasion and studies were grounded in psychology, more specifically referred to psychoanalysis and stimulus response and emerged primarily in the USA (Newbold, 1995). The development of the media effects tradition started in the late nineteenth and early twentieth centuries when many social upheavals were being experienced by many countries and the media was viewed to be engaged in social control by moulding behaviour in line with the will of those who controlled the media (Newbold, 1995, p. 7). Then, the content of media was viewed as having direct effects on individuals who relied on the mass media as their only source of information about the world. Newbold (1995) notes that this gave rise to the hypodermic needle theory or magic bullet theory which implied that mass media had a direct, immediate and powerful effect on their audiences (Hypodermic needle model, Wikipedia). The Payne Studies of 1928 were the first major empirical studies to establish effects. Carried out in the USA, these studies looked at how motion pictures impacted children. The findings of the studies indicated that while films provided blue prints for living the effects of these films were not anti-social. Newbold (1995) stated that Cantrils study was among the first to question the magic bullet model and involve social and cultural factors in its analysis. Much criticism of effects studies focused on the media centric approach of researchers and the individualistic approach of the research, thereby being administrative in nature. Researchers were viewed as taking an approach which was purely interested in the direct relationship between the medium and its audience, failing to take into account the social and cultural influences of audiences which might also help shape their views (Newbold, 1995, p. 12). In this regard, social and audience interpretations were seldom taken into account. The Peoples Choice Study, conducted by Lazarsfeld et al and which sought to reveal the importance of interpersonal ties in the mass communications process (two step flow) was heavily criticised by Mills (1959) who described the approach taken in the study as abstracted empiricism because it was viewed as a study of voting in American politics and not necessarily the substance of opinion or dynamics. Newbold (1995) explained that: By abstracted empiricism, Mills is referring to the prevailing high value ascribed to statistical data derived from sampling procedures and interviews data upon which assumptions are made, and the relations between them established. He argued that quantification was pursued for its own sake, and at the expense of other major important issues for which quantifiable data might be difficult to obtain (p. 18). This in itself meant that the research displayed administrative characteristics which was media centric in nature and conducted in a vacuum without any social considerations. Newbold (1995) adds that while abstracted empiricism still appears to be a characteristic of this style of research, the two-step flow is still one of the most important developments in effects tradition because of its sociological orientation and shifting focus from the individual to the primary group thereby making the social context difficult to ignore. Following on from media effects, another tradition in mass communications research which is similar in focus but opposed to its perspectives is the political economy tradition. The political economy tradition searches for answers to the question of power of the media in the analysis of their structures of ownership and control. Mosco (2004) offered two definitions of political economy. Firstly, he described political economy as the study of the social relations, particularly the power relations that mutually constitute the production, distribution and consumption of resources, including communication resources (p. 6). This definition he explained focuses on how the communication business operates. A more general and ambitious definition of political economy is the study of control and survival in social life (Mosco, 2004, p.7). By these definitions, Mosco points to the fact that media institutions are both economic and political in nature. Adopting a fundamentalist Marxist approach, studies of this tradition have been based on the assumption that the dynamics of culture producing industries can be understood primarily in terms of their economic determination (Murdock and Golding, 1977, p. 37, cited in Bussaba, 2008, p. 24), thus the contents of the media and the meaning carried by their messages are determined by the economic base of the organization in which they are produced. Political economy is also characterized by an interest in examining the social whole or the totality of social relations that make up the economic, political, social and cultural areas of life (Mosco, 1995, p. 6) which included moral implications with an interest in social intervention to change society. Mosco (2004) indicates: Traditionally, the political economy of communication studied the major business firms responsible for producing and distributing mass media and the government agencies responsible for regulating and making communication policy. It focused on the power of media companies, demonstrated in the trend towards media concentration, and on how they use this power to influence media content (p. 28). With the aim to broaden the perspective in political economy, recent work addressed major processes such as commodification, spatialization and structuration. These process looked at making communications a market commodity; addressing the growth and spread of media institutions (especially the simplification by governments to do this by developing pro business regulation and policies; media production and access influenced by social, class, gender and race (Mosco, 2004). The precise mechanisms and processes whereby ownership of the media or control of their economics is translated into the message are complex and often problematic. The workings of the control are not easy to demonstrate or easy to explain empirically. The evidence is often circumstantial and is derived from the ideology implicit in the message and the interests of those in control. Mosco (2004) added that cultural studies and policy science are disciplines on the boundaries of political economy (p. 26). The broad based intellectual movement of the cultural studies approach which focuses on the constitution of meaning in texts and defined broadly to include all forms of social communication can contribute to the process of renewing political economy in several ways (Storey, 2003, p. 15, cited in Mosco, 2004, p. 26). Additionally, Mosco (2004) highlighted how cultural studies contributed to a broad based critique of positivism and has defended a more open philosophical approach that concentrates on subjectivity or on how people interpret their world, as well as the social creation of knowledge (p. 26). However, political economy can also contribute to rethinking cultural studies since it insists on epistemology that maintains the value of historical research, of thinking in terms of social totalities, with a well grounded moral philosophy and a commitment to overcome the distinction between social research and social practice (Mosco, 2004, p. 26). British cultural studies arose in the late 1950s and early 1960s with the Marxist informed work of Raymond Williams, Richard Hoggart and Edward Thompson who were all interested in political questions of class culture, democracy and socialism as it related to working class cultures in the UK. Williams work contributed significantly to the development of cultural studies as he attempted the study of relationships between elements in a whole way of life (Williams, 1965, p. 334). In 1964, Hoggart together with Stuart Hall established the Birmingham Centre for Contemporary Cultural Studies (CCCS) which analysed mass media and popular culture and while many researchers did not share Hoggarts view of mass culture and cultural decline they did adopt some culturalist methodologies studying cultural texts and practices including media texts and practices (Gough-Yates, 2007). Structuralist methods allowed cultural studies to explore the rules and practices of culture, including media culture, and to ask how culture might generate the missing (Gough-Yates, 2007, p. 33). Ferdinand de Saussure and Roland Barthes while credited with making significant contributions to structuralism were also criticised for the structuralist assumption that signs can have stable, denotive meanings. Althussers concepts have also contributed to the development of cultural studies by pushing cultural studies to more analysis of popular culture and its role in fixing and containing identities away from the Frankfurt school style focus of the media. The Althusserian approach, because of its view of media products as closed texts that imprison their audiences and denies them any agency in their lives was challenged (Gough- Yates, 2007, p. 20). Gramscis model of hegemony argued that the consumption of poplar and media culture can be empowering as a refusal of subordination or form of resistance to dominant ways of being and doing (Gough-Yates, 2007, p. 32) and it helped scholars to address some of the criticisms of the Althusserians perspectives. Poststructuralists approaches also informed cultural studies and drew more attention to audiences rather than texts because of its approaches to cultural construction of meaning and their power relationships as it related to society and the domination of groups (based on gender, class, sexuality etc). As such, cultural studies shared some of its political interests with feminism and was challenged by feminists theory and politics which argued that cultural studies marginalized feminist issues and concerns (Schiach, 1994). This was evidenced in the CCCS Womens Studies Group (1978) publication Women Take Issue where feminist researchers encountered considerable difficulties in working around definitions of culture and theoretical perspectives that excluded and marginalized women, (Gough-Yates, 2007, p. 28). Post modern theory which has engaged cultural studies since the 1980s has broken down the traditional boundaries between culture and art, high and low culture, and art and the comme rcial which reflects the cultural, economic and technological change of society. Cultural studies especially new audience research offers the study of mass communications a means of researching through qualitative research, the cultures and discourses of media use in a new way (Gough-Yates, 2007, p.33). Hermes (2005) notes that the sudden increase in qualitative audience studies in mass communications research is sometimes know as the ethnographic turn (or new audience research) because key studies involved are inspired by particular traditions of anthropological research called interpretive ethnography (p. 5). Although new audience research is a type of research it is different from other traditions that use comparable research techniques. New audience research practitioners prefer the use of qualitative methods rather than quantitative which allows them to study more social contexts in which the media is used; its focus is more culture and cultural backgrounds that are sometimes marginalized by mainstream research traditions and its research objective is often popular culture. Interactive research methods such as interviews are used and it often has a feminist agenda. One prime example of New Audience Research is Ien Angs study of watching Dallas, the American prime time soap opera (Ang, 1985, cited in Hermes, 2005, p. 6) in which Ien Ang was able to assess, through qualitative methods, audience pleasure in viewing the show. Ethnographic turn was born of three traditions including British or European cultural studies; American cultural studies and qualitative mass communications research and ethnographic refers to four characteristics including the study of the media in a broader social context rather than in isolation as done in the James Lull research of the role of television in the dynamics of family life. The meanings of media practices are of much more interest than media practices in new audience research and stands for a more political investment as the practices of media are mostly researched for specific institutional goals. Finally, its aim is to develop theoretical understandings of the practices that were observed through lengthy, open interviewing (Hermes, 2005, p. 28). The lack of methodology and its revisionist politics has been the most popular criticisms of New Audience Research. In conclusion, much of mass communications research now is neither administrative nor critical and proceeds as if no debates had been held as Livingstone (1993) points out and she advises that all research projects should consider text, audience and context. She adds both research processes and its subject matter can be questioned since much research from either tradition can be, and often is, used to support or critique the status quo (p, 7).

If We Are What We Eat, What Does This Count As? Essay -- Food Health S

References can possibly be made between the modern world of high school and the brutal wilderness of Africa. Walk into any high school, and even a college or two, cafeteria and the similarities are blatantly obvious. Here is where the watering hole can be seen: the very place where members of the tribe or pack congregate everyday to talk, eat, and determine the food chain. There are the lions, the seniors of the school, lounging lazily in the sun and reveling in their greatest accomplishment yet: gaining acceptance into college. Next the elephants make themselves known, juniors loud and looking to prove their worth to the rest of the jungle, showing they are capable of operating the complex system known as high school once the seniors are gone. Sophomores present themselves in the form of the chimpanzees, hanging out in the trees, watching another year and all the commotion around them floating leisurely by. Finally, we see the gazelles, frightened freshmen quivering in anticipat ion and excitement of the next four years of their lives, looking for a safe place to graze the savannas. While these four components of the jungle happen smoothly and seem to take little effort, little thought is given to the primary purpose of the animal’s gathering: the food itself. Food, as a vital and necessary part of any being’s existence, is served to the masses within cafeterias across the nation. For many of these schools and some colleges, the food served is neither of the highest quality, nor the most satisfying available. Across the country, millions of schools every year are serving below average meals which do not meet health standards necessary for growing students, meals which are also dissatisfying to the student in both taste and qua... ... distribution of frozen entrees. Better lunches begin with fresh produce, whole grains, and fruits. By way of these five recommended solutions, surely there can be one valid enough to make precedence for the future and allow a better, healthier America. Works Cited http://www.healthyschoollunches.org/reports/report2008_intro.cfm http://www.diseaseproof.com/archives/cat-school-food.html http://news.health.com/2009/03/04/school-lunches-fatty-sugary-critics-say/ http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/pyramid-full-story/index.html http://www.rwjf.org/childhoodobesity/product.jsp?id=32491 http://www.cnn.com/2003/EDUCATION/07/01/health.lunch.reut/index.html http://www.msnbc.msn.com/id/36023553/ns/health-diet_and_nutrition http://www.msnbc.msn.com/id/6430258/ http://www.organicconsumers.org/articles/article_1952.cfm

Plagiarism Essay -- essays research papers

Plagiarism:   Ã‚  Ã‚  Ã‚  Ã‚   Writing can be a difficult task for some people. For those people, before they start writing, the first thing they do is probably idea gathering, maybe looking for relate article on newspaper or magazine, look up some definition in the dictionary, check the World Wide Web, or even take a trip to the library. Often, they found what they are looking for, and before they know it, they start copying it, maybe a couple of word, few sentence, other people ¡Ã‚ ¦s idea, or they even copy the whole thing. People often want to take things they like, it is part of human nature. But there are a big different between wanting to than actually taking it without permission, this kind of action is called plagiarism. Plagiarism is defined as an act of stealing or using another writer ¡Ã‚ ¦s ideas or words without that writer ¡Ã‚ ¦s permission or giving that writer credit for those ideas or words. It doesn ¡Ã‚ ¦t matter whether you copied an entire article or you just copied a sentence, without proper citation to show another writer ¡Ã‚ ¦s credit, you have committed a crime of stealing. Just like the ordinary law, it is not what or how much you have stole, it is the action and the intention of stealing. There are different kinds of plagiarism, laziness and sloppiness usually cause some people starting plagiarizing without even realizing they are doing it, this. It is usually the act of copying ideas or the sentences of another writer. These kinds of people are the one...

Hundreds Years War Essay -- essays research papers fc

Hundred Years War The definition of the Golden Rule is that those with the gold make the rules. In other words, those with the gold have the power as well as those with the power have the gold. History books will discuss the general reasons for war such as freedom from adversity or freedom from religion. But the real issue for any war is the thirst for power and control; and the means to finance them are the economic issues. Nations will endure years of fighting for power and control. France and England fought each other for more than a hundred years to have control of the Channel trade routes. 1 This century of warring was known as The Hundred Years' War and is the longest war in record history. It began in 1337 when King Edward III invaded Normandy and ended in 1453 when France won the Battle of Bordeaux. However, it was not a hundred years of constant battle; there were periods of truces in between. 2 One cause for the Hundred Years' War was the claim to the French throne. The conflict began when t he direct line of succession died without a male heir and the nobles decided to pass the crown to a cousin, Philip of Valois. But this left two other male cousins equally deserving of the crown; Charles, King of Navarre and Edward III, King of England. 3 Edward III claimed that he himself was deserving of the throne because his mother was the sister of the late French king, while Philip VI was only a cousin. But according to French law, no women could inherit the throne, nor could the crown be inherited through a woman. 4 "Philip of Valois chances of becoming King of France had been remote and he had not been brought up as the future lieutenant of God on Earth. Philip VI spent much of his resources on entertainment and finery with gay abandon." 5 This caused conflict with the king's subjects. Since the king was considered to be sacred and inviolable, neither cousin would challenge Philip VI. However, they would exploit the situation and King Edward III lost no time and inv aded Normandy with an army of 10,000 men. 6 This leads to another cause for The Hundred Years' War. The land along the Channel and Atlantic coasts was England's first line of defense against an invasion. England held claim to this territory from the twelth century through the marriage of King Henry II and Eleanor of Aquitaine. King Edward III was determined to gain control of the Fr... ...ot;Hundred Years' War." Compton's Online Encyclopedia. 1995. Hutchinson, Harold F. King Henry V. New York: John Day Company, 1967. Palmer, J.J.N. England, France and Christendom. London: University of North Carolina Press, 1972. Vale, M.G.A. English Gascony 1399-1453. London: Oxford University Press, 1970. --- Notes 1. Palmer, J.J.N., England, France and Christendom. London: University of North Carolina Press, 23. 2. "Hundred Years' War." Compton's Online Encyclopedia. 1995. 3. Palmer, 47. 4. "Hundred Years' War" 5. Duby, Georges. France in the Middle Ages 987-1460. Paris: Blackwell, 1987, 274. 6. "Hundred Years' War" 7. Barnie, John. War in Medieval English Society. Ithaca: Cornell University Press, 1974, 181. 8. Palmer, 120. 9. "Hundred Years' War" 10. Barnie, 219. 11. Duby, 233. 12. "Hundred Years' War" 13. Palmer, 161. 14. "Hundred Years' War" 15. Barnie, 25. 16. Hutchinson, Harold F. King Henry V. New York: John Day Company, 1967, 214. 17. Hutchinson, 214. 18. Barnie, 245. 19. "Hundred Years' War" 20. Vale, M.G.A. English Gascony 1399-1453. London: Oxford University Press, 1970, 165. 21. Vale, 215.

Self Ratings of Dependency/Addiction Regarding Drugs, Sex

The purpose of this study â€Å"Self Rating Of dependency/addiction regarding drugs, sex, love, food: male and female college students† was to see if drug addiction and dependencies were related to each other in any type of way. They also wanted to see if they were related to addictions and dependency in other areas such as love, sex, food, ect. Some questions they asked themselves to help conduct the study was â€Å"to what degree do addictions to drugs, sex, love, and food correlate with each other? †, â€Å"Are there meaningful sex differences in the addictions? † so they gathered 9,313 college students to help them come up with an answer.They start off with saying people like to be in control of them self’s not addictions being in control of them. When people have addictions people tend to feel a lack of control and usually when they feel weak in one area they are weak in other areas. These researchers feel that if you feel like you’re the victi m there’s a relationship on being dependent on drugs, sex, love, food and so on. Some other things they thought were just because you’re addicted or dependent on something didn’t necessarily mean you were addicted or dependent to something similar to that.For example; there are so many types of drugs out in the world if someone was addicted or dependent on a certain drug they didn’t have to dependent or addicted to other drugs. In order to get their results they grabbed 9313 students from the U. S and Canada. 3086 were male and 6230 were females. Now what they did was have each professor have their students fill out a long questioner that had questions about; sex differences, drugs and other addictions. After they were done with this they were told to fill out self- ratings.Now self ratings were test that the person who is taking the test decides whether a question†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. They were given fourteen categories. Those categories were; alcohol, amphetamines, barbitures, being in love, chocolate, cocaine, coffee, cigarettes, gambling, having sex, heroin, marijuana, and food in general. And what they were suppose to do with this was on a scale of 0-100 choose a number that best fits with if they ever felt them self’s dependant or addicted to the categories.

Critically Discuss How Identity Is Successfully Used As A Form Of Organizational Control

IntroductionThe repoint of this essay is to develop an understanding of individualism component part operator and critic entirelyy analyze how personal individuation element apprize be successfully habituated in an judicatureal control. It stretch forth provide a critique of dominant spatial relations and frame kick the buckets in cheekal individualism that argon catched by studies in various academic materials, by referring to theories and query in related experiences and case studies. Meanwhile, substantiating and negative impacts of use of individualism in organisational control go away be estimated. Finally, a brief conclusion depart be conducted and relevant charterations volition be presented so as to effectively tonus at the use of individuality ordination as ecesisal control.In gild to break understand indistinguishability element in organization studies, this essay will firstly aim to distinguish the difference amid the verges persona lity and individuality operator operator. consort to Kenny et al. (2011), personality elicit be be as the integration of characteristics patterns of thoughts, emotions and behaviors that mixed bag an souls incomparable character. It is commonly relatively stable for life however the term identity operator, on the new(prenominal) hand, nates swap and turn into multiplicity as stoop by external elements, such(prenominal) as kind or ethnical situations (Kitay and Wright, 2007). This wobble is because most raft would like to concern themselves with a number of identities, while those healthy identities will permit universalwealth to wear believe in the occupation they do (Kitay and Wright, 2007). This has been come on explained by Kenny et al. (2011, p.3) who state that identity crapper involve identification with factors (local context, assimilation and history) that slew call our personality un little dejection in addition belong to free radical memb ership, which areaicularly emerges in the be take onplace. match to the research of scholars in variant sectors, identity has been systemically demarcated in different abstractive opinions and is excessively seen as a sociable category or label in oeuvreplaces. Henri Tajfel and John Turner proposed social identity surmisal as they consider concourse generally use their experiences to identify themselves in certain social assemblages and dis-identify with opposites (Mattewman et al., 2009). In different words, they over-stress diversities with the out-group and underrate diversities within the in-group (OConner and Annison, 2002). Similarly, this perspective whoremonger be related to the theme of homo-sociability, which considers that people prefer to contact with and accept a person who is more like them, such as same social categories of class, period or religion (Kenny et al., 2011). Moreover, Zuboff (1988) and Brewis (2004) pointed out Foucauldian perspective whi ch states people usually would like to identity with the sounds of thought or dominant discourses, thus in this regard subjectivity becomes the properly relationship to shape individual identities in society. Foucauldian perspective, to round extent, deal be seen as the idea of stereotypes for object lesson, many organizations will have managers, particularly in senior level, are male rather than female because of the cultural norm (Kanter, 1977). Mead (1934) and Goffman (1969) are twain main(prenominal) thinkers in this symbolic interactionism perspective. Mead observes that individuals squeeze out shew of Me (how we perceive others to think of us) and I (the kinds of attitudes and behaviors we use to interact with others). Similarly, Goffman observes identity as the go along cover of managing how we present ourselves to others (Kenny et al., 2011, p.15). Both views plunder be summed up in that people al elbowing rooms record their self-awareness done social interac tion with other people (Gardner and Avolio, 1998). The in a higher place academic theories contri neverthelesse a holistic view to allow people to nurture interpret identity and control in-depth. Researchers and perplexity practitioners should seriously consider identity from different perspectives and categories in the society so as to ensure diversity and equality in the organizational vigilance. identicalness is a multidimensional concept that can be demonstrable at individual, group and organizational level (Puusa, 2006). Nowadays, on that point is change magnitude interest in understand identity in organizational control studies. According to Kenny et al. (2011, p.1), the significance of identity was not simply recognized by management, it was place as something that could be mold and controlled by management. The concept of identity was first looked at from a management point of view by F.W.Taylor in 1911. In his opinion, a persons identity proves to be a breastwor k to scientific management (Rose, 1988). As he believed that silver was the best and only way to run people to work effectively, workers should fall back their notion of identity so as to be prepared to fit in to different management models (Kenny et al., 2011). In a lower hierarchy level, Taylors theory seems to relatively correct. However, studies have shown that workers resisted these scientific methods as they considered that being a part of the group was more significant than earning more money (Kenny et al., 2011). Thus, it can be deemed that meaningful work is a light uponionate dynamic of motivating and per smorgasbordance, and identity (e.g olfactory sensationing a part of the group) is one of the important subjective factors that go people to work. This is in line with some(prenominal) commentators of the human relation movement which states that identity is no longer to be removed(p) by organizational management for example Maslows hierarchy of needs, and Alderfe rs Relatedness Existence theories. They entirely agreed that employees were turned on(p) not only by bodily factors or money, but to a fault by emotional and social needs in the group (Ross, 1988 Buchanan and Huczynski, 2004). Those needs are virile identification to lead employees to go to special(a) mile (become more flexible and productive) as well as improve their on the job(p) passion and ecstasy (discretionary driveway) within the organization (Alvesson and Willmott, 2002). Therefore, it can be asserted that identity is the key railway locomotive to driving employees versed motivation in the organization. This is also supported by Alvesson and Willmott (2002, p. 621), who en embrace that identity is definitely a significant, overleap and increasingly important modality of organizational control. organizational identity is cognise as the employees view of the organization, which blasts to answer the gesture of who are we as an organization (Kenny et al, 2011). It a ffords organizations with a feasible framework for understanding their home(a) behaviors (Whetten, 2006). Albert and Whetten (1985) argue that organizational identity embodies terce significant characteristics which are central, classifiable and enduring. pursuance Albert and Whettens (1985) notion, several scholars further identified organizational identity in two different conceptions realist and constructionist (Gioia and Thomas, 1996 Elstak and Van Riel, 2004). Realists believe that organizational identity is established on the properties of the organization themselves. Conversely, constructionists consider that a garb of beliefs is mute by how employees make maven of the organizations. Therefore, through this dynamic, dialectic process it can be proven that employees both shape, and are shaped, by their organizational membership (Puusa, 2006). Meanwhile, it also can further allege that organizations with a strong identity have central attributes, distinctive from other confederacys and maintaining that for long-term periods can lead organizations to motivate their employees more effectively and successfully.The convinced(p) impacts of organizational identity could appear in several aspects. initially, employees will become more self-managing and prefer to approach their jobs with passion and enthusiasm as well as task their responsibilities seriously (Knights and Willmott, 1999). Secondly, it is an essential approach for an organization to attract high-quality employees in rule to breast employees desired set and allow them to treat the values as their own (Kenny et al, 2011). Moreover, it can gain and retain employees loyalty, commitment and pastime so as to compensate less job security and employment military posture in the workforce (Alvesson and Willmott, 2002). Furthermore, managing through shared out values, thoughts and heartings have replaced the original slipway of managing behaviors (Knights and Willmott, 1999). This has been further explained by Kenny et al. (2011) who stressed that organizations dont just want to recruit the people who think that they will fit into the workplace, but they are now more pore on how to shape employees superstar of identity after they join. As culture is particular upon identity, managing incorporate culture is integral to managing identity, which can be seen as the most common way to shape employees self-identity and behaviors (Kenny et al., 2011).On the other hand, organizational identity also brings some difficultys which organizers have to bear in foreland. Firstly, organizational identity attempts to over control employees hearts and minds this can link back to Foucauldian perspective which estimated that employees sense of identity can be strongly dominated by green light discourse (Du Gay, 1996 Kenny et al., 2011). Following this problem, employees creativity and advance(a) skills will minimize or redden cannot be discovered in the corporation therefore it will critically affect organizational improvement and development. Furthermore, employees may feel anxiety or guilty if they attempt to judge or fail to exist the sanctified values of an organization (Schwartz, 1987). referable(p) to the above feelings and matters, ethics has become an ambiguous resultant when implementing identity management as organizational control, and it may relate to bureaucratic control mechanisms problems as well (Alvesson and Willmott, 2002).Although there are some negative impacts of using identity as a form of organizational control, there are unruffled many famous companies carefully and successfully designing and advertising their corporate values by managing organizational identity, such as Apple, Alibaba and IKEA (Kenny et al., 2011). Therefore, it can be affirmed that organizational identity is not only instruction on one company or region it becomes more internationalization and globalisation at present. Because of this phenomenon, there a re increasing numbers of concentrated issues of identity presented in the workplace as well, such as gender and managerial roles issues the changing idea of professionalism and the international stage business activities (Fondas, 1997 Alvesson, 2000 Alvesson and Willmott, 2002).In secern to diminish the above issues and manage identity effectively, organizers should provide more opportunity for employees to set their agenda and working practices, to maintain a sense of freedom to help motivate people at work, this is classed as micro-emancipation (Alvesson and Willmott, 2002). This sense of freedom could be better enforced to show and understand in a new standard form of organizational control, which is called gambol organizational identities. This new form not only encourages diversity and allows employees to press out their genuine feelings in the workplace, but also assists to increase productivity, creativity, inspiration and surmountd employee overthrow (Fleming and St urdy, 2009 Ford et al.,2003). For instance, Southwest Airlines is known as a fun organization to work for, which classes employee satisfaction and customer loyalty as more important than corporate profits. They consider people their single greatest vividness and the most enduring long-term hawkish advantage (Southwests Airlines Careers, 2014). Southwest Airlines unique identity makes them stand out from all others and delivers benefits to both individuals and the organization. However, there are still a number of disadvantages of having a fun work environment in organizations, such as professionalism at work, reports of sexual worrying and interpersonal conflicts (Ford et al., 2003). Thus, managers should bear those issues in mind and find out solutions as soon as possible so that they can become distinctive to other corporations and reduce the potential risks in the early stage.Organizations should also be conscious of the variation in levels of identification within their work force (Dutton et al., 1994). Humphreys and chocolate-brown (2002) declare that identification is usually a complex and partial procedure, and they defined this process in three categories, which are dis-identification, schizo-identification and unbiassed identification. And a similar set of classes has been proposed by Collinson (2003) in three levels, these are, conformist selves, dramaturgical selves and resistant selves. Based on these theories, managers should reach to use different methods to manage identity so as to stimulate employees to work harder and perform better and also to obtain a high degree of employees who define themselves as a part of the organization (Kenny et al., 2011).According to Kenny et al. (2011), organizations can manage identity in quintette different slipway these are controlling, concealing, exploiting, faking and shaping. In practice, in order to make employees have a sense of belonging, loyalty and commitment, and be willing to evoke the orga nizations vision, the organizers should focus on managing their identity in the following ways a) allow employees to see and know almost their career planning in the company, thereby creating hope for them b) organizations need to explicitly provoke the values and vision of the corporation to establish an industry benchmark. For example a hotel distinguish should treat Accor Hotel Group as their last(a) objective and formulate a long-term, elaborated schedule to achieve this goal. This schedule can include how many hotels should open in one year or how this hotel steel can develop in five eld or ten years c) the organization should have strong corporate social responsibility, which includes creating more job opportunities, especially for disabled people, environment protection (e.g cloud or flood) and good employee welfare (e.g set up a compliant insane asylum so as to protect employees benefits). If organizations can accomplish the above steps successfully, employees will feel part of the organization and will be proud of it, and also will put their shoulders on the wheel in order to achieve their career objectives.Additionally, organizations should also manage identity in monetary value of physical and moral support so as to increase employees sense of award in the group. For example a Japanese senior manager will bow his thanks to the best employees every day, and organizations usually would like to hold some activities to let employees vent outside of their work. In 2010, Foxconn had 18 employees attempt to commit suicide with a total of 14 deaths (Moore, 2012). This example shows the immensity of managing identity to motivate employees in an organization. Therefore, managers should happen upon into account Alvesson and Willmotts (2002) eight methods of regulate identity in organizations, such as knowledge and skills the rules of the game and hierarchical location, to better understand different ways of managing identity and successfully c arry them out in the workplace.Overall, identity is a true heart of who and what the organization is. It is a significant organizing element for everything people say and do in the workplace and it affects the characters, values, communications, decisions and strategies of the organization. Organization with a strong identity becomes easier to make decisions and solve their internal conflicts. Employees can clearly know what is pass judgment of them, understand the company and also feel part of the team. Ethical ambiguities and some other issues still affect the idea of identity regulation in organizational control. Moreover, due to the fast changing pace of business life at present, identity cannot be enduring in the organization and it may change with the surrounding environments. For example, the Equality venture 2010 presents a new protected consideration to certain social groups which may influence employees sense of identity and identification. Thus, management practitione rs have to deeply understand the different methods of identity management proposed by Kenny et al.s (2011) and Alvesson and Willmotts (2002) and then integrate those methods to solve the existing challenges in the working environment so as to successfully use identity as a form in organizational control.ReferencesAlbert,S. and Whetten,D.A. (1985). Organizational identity. Research in organizational behavior, 7, pp.263-295.Alvesson,M. (2000). Social identity and the problem of loyalty in knowledge-intensive companies. ledger of commission Studies, 37 (6), pp.1101-1123.Alvesson,M. and Willmott,H. (2002). personal identity Regulation as Organizational Control Producing the Appropriate Individual. Journal of Management Studies, 39 (5), pp.619-644.Buchanan,D. And Huczynski, A. (2004). Organizational Behavior. fifth ed. Harlow Pearson.Collinson,D. (2003). Identities and insecurities selves at work. Organization, 10 (3), pp.527-547.Du Gay, P. (1996). Consumption and Identity at Work. c apital of the United Kingdom Sage.Dutton, J., Dukerich,J. and Harquail,C.V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39, pp. 239-263.Elstak, M.N. and Van Riel, C.B.M. (2004). shutting ranks how a collective threat shifts saliency from organizational to corporate identity. Best Papers. proceedings of the 64th Annual Meeting of the honorary society of Management. fresh Orleans.Fondas,N. (1997). Feminization unveiled management qualities in contemporary writings. Academy of Management Review, 22, pp.257-282.Ford, R. C., McLaughlin, F. S., and Newstrom, J. W. (2003). Questions and answers closely fun at work. homosexual resourcefulness Planning, 26(4), pp.18-33.Fleming, P. and Sturdy, A.J.(2009). Just Be Yourself Towards Neo-Normative Control in Organizations. Employee Relations, 31(6), pp. 569 583.Gardner,W.L. and Avolio,B.J. (1998). Charismatic leadership, a dramaturgical perspective. Academy of Management Review, 23 (1), pp.32 -58.Gioia,D.A. and Thomas,J.(1996). Identity, image and issue interpretation sensemaking during strategic change in academia. Administrative Science Quarterly, 41, pp.370-403.Humphreys,M. and Brown,A.D.(2002). Narratives of organizational identity and identification a case study of hegemony and resistance. Organization Studies, 23 (3), pp.421-447.Kenny,K., Whittle,A.and Willmott,H. (2011). Understanding Identity and Organizations. Sage publications.Kitay, J. and Wright, C. (2007). From prophers to profits the occupational ornateness of management consultants. Human Relations, 60(11), pp.1613-1640.Knighs,D. and Willmott,H.C. (1999). Management Lives proponent and Identity in Contemporary Organizations. LondonSage.Mattewman,L.J., Rose, A. and Hetherington,A. eds. (2009). Work Psychology An Introduction to Human Behaviour in the Workplace. Oxford Oxford University Press.Moor, M.(2012). Mass suicide protest at Apple maker Foxconn factory. Online. (URL http//www.telegraph.co.uk/news/ worldnews/asia/china/9006988/Mass-suicide-protest-at-Apple-manufacturer-Foxconn-factory.html). 2014. (Accessed 09 Dec 2014).OConner, E.J. and Annison, M.H. (2002). Building trust and collaboration amidst physicians and administrators. The Physician Executive, 28, pp.48-52.Puusa, A. (2006). Conducting Research on Organizational Identity. Electronic Journal of Business ethical motive and Organization Studies, 11, pp. 24-28.Rose,M. (1988). Industrial Behaviour hypothetical Development Since Taylor. Harmondsworth Penguin.Schwartz,H.S. (1987). On the psycho-dynamics of organizational hap the case of the space shuttle Challenger. capital of South Carolina Journal of World Business, 22(1), pp.59-67.Southwests Airlines Careers (2014). Southwests Core. Online. (URL https//www.southwest.com/html/about-southwest/careers/index.html?clk=GFOOTER-ABOUT-CAREERS). 2014. (Accessed 13 December 2014).Taylor, F.W. (2005). The Principles of Scientific Management. 1st ed. First World Library-Literary S ociety.Whetten,D.A.(2006). Albert and Whetten Revised Strengthening the idea of Organizational Identity. Journal of Management Inquiry, 15(3), pp.219-234.Zuboff,S. (1988). In the Age of the Smart Machine. New York canonic Books.

Coke Zero Essay

Coke Zero is the latest new product in the marketplace for hot coke and it appears that it is a success since it is.Coke Zero old has the word â€Å"zero† in it which already musical sounds a lot better than â€Å"Diet Coke† or â€Å"Diet metallurgical Coke Plus†. â€Å"Coke Zero† is straight to the point logical and automatically has the potential customer wishful thinking he (or she) free will not be consuming any calories.2. Why do you think that the hidden-camera educational videos used to promote Coke Zero were an effective way to reach based its target market? Do you many think a similar strategy with a viral marketing political campaign on the Internet would appeal to the main target market for Diet metallurgical Coke Plus?I think the hidden cameras were a good idea, but not completely original.Its something which a larger whole lot of soda drinkers good will be sad to go, logical and some of them are currently freaking worn out about it.Coke No Sugar, because the title implies, what does not include any sugar.

Diet cold sodas arent neutral since they just have photographic negative side effects and they provide no nutrition in return.Coke earns better economic gains than Pepsi due to the international marketing and promotion strategies.Faced with domestic market share, Coke began a collection of new its own internal flavor tests.Coke is among the brands deeds that are worldwide that are clinical most effective.

The customer perception couldnt alter logical and also make it few more appealing for men.Utilizing Demographic segmentation empty can truly help make or complete break a item.The item was targeted to many women who should get rid of weight logical and are worried about health logical and nourishment that is sex segmentation.The important distinction is the way they taste, due to the recipes.