Trinity of Beliefs Essay -- essays research papers

We study different religious faiths in order to understand other people. galore(postnominal) people have strong religious convictions, and it would be impossible to understand them without first understanding their faith. Which is why when studying the early Western World the pietisms of Judaism, Christianity and Islam, which argon all closely related, are examined. All lead of these religions are Western, they are monotheistic, and together they form the Abramic religions. Judaism is the oldest, dating from just about 2000 BC and the most ancient religion still practiced in todays society Christianity originates from shortly after the death of Jesus Christ Islam is the youngest, emerging in the seventh century AD. It would appear, then, that Christianity and Islam are descended from Judaism, as different interpretations of the same beliefs. A possible hypothesis is that Christianity and Islam are adaptations of the old monotheistic religion in accordance with the political and s ocial climates of the times in which they emerged.All three religions share the same ancient history. The importance of Adam, Abraham, Moses and David and many others detailed in the Old Testament, is agreed on by all three religions however, their view of Jesus place in the scheme of things is the first major disagreement. The Christians believe him to be the Messiah, which the Jews had waited for for so long, while the Jews and Muslims believe him to be a great oracle and dress the claim that he is the Son of God to be blasphemous. This difference of opinion was the chief reason for the bloody break up of the relationship between the Jews and the Christians.At their first emergence the Christians were considered a religious order of the Jewish faith by both themselves and other Jews. However, the relationship between the different sects and the rest of the Jewish community became increasingly problematic as Jesus teachings were considered blasphemous by the Romans. Jesus all em bracing theories and disregard for Jewish law made his movement all the more than loathsome to the Jews. This is the primary reason for the stormy relationship between the two religions that were once one the second reason is due to the manner in which the sect broke away and become a religion in its own right.This breakaway began with the increasing rejection of Jewish law, for example, of the dietary customs, and when an Emperor... ...ar, even fashionable belief around the Roman Empire at this time, and paganism was fast becoming the religion of the ignorant. However, the diversity of the cultures and pre-existing beliefs in this area meant that not everybody could accept Judaism and the laws and customs that came with it as their single religion. This made sects necessary, and there were a great number of these Christianity and Islam were the most popular and enduring of them. In todays society, Christianity claims the largest percentage of the worlds population, while Islam is the second largest faith. Therefore, although historically Judaism shares a very close relationship with Christianity and Islam, its two main sects have now overtaken it as the worlds most popular religions. Today, if a non-Jew, a non-Muslim and a non-Christian came together and examined their faiths, they would find no real faults between them. However, ask any Jew, Muslim or Christian and they will tell you a lot of conflicting beliefs between the faiths. When, in truth, the faiths are basically one faith all connected in roots, prophets, and beliefs and its not the faiths that are in conflict, but the people of those very faiths.

Buffalo Bill Essays -- essays research papers

overawe Bill go awayiam Frederick Cody, alike known as Buffalo Bill, was born(p) into ananti-slavery family. He had a rough childhood, and disdain this hardship hegrew up to be an adventurous wild west faceman, and achieve umteen historicalgoals.On February 26, 1846, near the small town of LeClair, Iowa, William F.Cody was born to Isacc and Marry Ann Cody. At the time William had two sisters,Martha and Julia, and a brother, Samuel. But he ended up with three more sisters,Eliza, Helen, and May, and another brother, Charlie. In the first eighter years ofhis childhood, William grew up on a farm his father owned and worked. Duringthis time, William had plenty of space on the Plains to play with his brotherSam and his black dog, Turk. William also had some boylike Indian friends he metwhile on a picnic with his sisters. The Indians were trying to steal the Codyslunch, but Bill stopped them and became friends with them. Besides picnics,young Will also enjoyed riding horses, havin g pretend Indian fights with Sam,and hunting in the woods. Sadly, Samuel died when he was thrown from his horse.Because of this, William not only lost a brother but he lost a very good friend.In 1854 William, along with his anti-slavery family, moved near the cityof Leavenworth, Kansas. This was not an easy move for the Cody family seeinghow roughly of that part of Kansas was pro slavery. They were worried about thisbecause earlier in Iowa a dispute about slavery between Isacc and his brotherElijah, led to Elijah stabbing Isacc. Luckily, he survived and nothing likethis happened in Kansas. While in Iowa, Bill had received no education. Aftermoving to Kansas he attended several sessions of country shoal organized by hisfather. In the two and a half months he attended, Bill learned to read and writewhich would help him in his future careers.In order to help his family after his fathers death in 1857, Williamtook his first job working for the firm, Russel Majors & Waddel, making wago n-train trips across the Plains. It was rough, but William enjoyed these frequenttrips. Later, Will road for the Pony Express when it was established in 1860,and was a scout and guide for the Union Army.When the Civil War started in 1863, Bill... ...g buffalo in his show and raising them on his ranch, Bill helpedsave them from possible extinction. Buffalo Bills Wild West Show also offeredIndians employment at a time when their opportunities were few, and many of them,for the first time thus learned of a world beyond the limits of their villages.After 1894 Cody lived on a ranch in the Bighorn Basin in northwesternWyoming where he raised buffalo. He also founded the town of Cody where hebuilt the Irma Hotel, named after his daughter, which still stands today.On January 10, 1917, near Denver, Colorado, the wild west legend,Buffalo Bill Cody, died. His grave is located on Lookout Mountain, near thetown of Golden, Colorado, and can be seen by tourists.Buffalo Bill Cody was very importan t to the west. thus far though he madethe mistake of killing thousands of buffalo, he realized this and made up for itby repopulating and raising buffalo. Cody was lucky in some aspects angiotensin-converting enzyme wasliving in the wide open Plains. William Frederick Cody should be remembered as awild west legend who showed what life was like in The Great Plains of America.

Admissions Essay - I Will Practice Medicine :: Medicine College Admissions Essays

Admissions Essay - I Will Practice Medicine From the judgment of conviction I was 10 years old, I spent my summers at overnight camp. While baseball and canoeing were fun, I spent my free time in the camp radio station. academic term at the microphone, my imagination ran wild as I made stories come alive, weaving characters in and verboten of danger, delivering punch lines, injecting irony. My fingers flew over the controls, pushing buttons, pulling levers at just the right times. I thrived on the creativity and precision it took to sound good on the air. As I grew older, my exposure to the media expanded. My first job out of college was with CNNs Larry King Live, where I spent three exciting years. While the job had its thrills, it became an unsatisfying way to make a living for someone who was taught to discipline wakeless for the under-served, think carefully about lifes priorities, and live by them everyday. I longed to feed my intellectual curiosity. I wanted to work with my hands and remain involved with people. I was mature enough to work hard for what I wanted. I quit my job at CNN and began taking Pre-Med courses and volunteering in a hospital. I moved from my two-bedroom flat to a small efficiency. Black-tie affairs with celebrities became TV dinners over a chemistry book. My life was changed. One year later, I continue to donate my time as an Emergency Medical Technician in the Georgetown Emergency Room, and I play my guitar and sing with sick kids in the Pediatric Intensive Care Unit. Volunteering has confirmed what I thought - that medicine is where I belong. Even in my limited capacity as a volunteer, bringing a cold patient a screen or putting a reassuring hand on her shoulder is deeply rewarding. Watching a child smile as we sing venerable McDonald, and knowing that, even for a moment, he is thinking about something besides his sick body, keeps me coming back every week. And learning about why our bodies work the way they do has even g reater rewards, for a slightly different reason. When I was 13 years old, my mother died after battling liver cancer for a year and a half. I remember very well the first few months after the disease took hold. We tried different drugs and therapies in various doses.

Reading Moby-Dick as Ethnic Allegory Essay -- Moby Dick Melville Paper

Reading Moby-Dick as Ethnic Allegory At a time when images of the white settler inhibit the savage frontier were prevalent in antebellum America, depictions of racial polarization and, alternately, co-existence among different ethnic groups had already begun to find expression in various fastidious mediums, from painting to literature. Today more than ever, such works continue to elicit critical re-examinations where race relations, colonization, and literary representation are concerned. While many literary and cultural critics have proposed allegorical readings of political and religious natures, Herman Melvilles Moby-Dick can also be read relatedly as an ethnic allegory, where particular scenes and images representing death or expiry illustrate Melvilles uneasiness with how white expansionist attitudes are enacted often in tension with or at the expense of different ethnic peoples living deep down Americas geographic borders. For these purposes, I would like specifi chit-chaty to examine Melvilles rather unconventional portrayal of a non-white character such as Queequeg. The correlation between his anticipate and ultimate death and the calamitous demise of the Pequod , as a space which rearranges traditional structures of hierarchy and accomodates ethnic diversity, in the end, demonstrates Melvilles indecisive anxiety between an imagined semblance of an alternative social reality and the historical reality of American westward expansionism. First, allow me to be clear At a simplified level, I call this an ethnic allegory because Moby-Dick both illustrates and confronts the ways in which white America expresses a desire for hegemonic control, symbolized in Ahabs ruthless quest for the white whale, at the said(prenominal) ti... ...Works Cited Berkhofer, Robert F. The White Mans Indian Images of the American Indian from Columbus to the Present. New York Vintage Books, 1979. Brodhead, Richard H. Trying All Things An Introduction to Moby-Dick. New Essays on Moby-Dick or, The Whale. ed. Richard H. Brodhead. Cambridge Cambridge UP, 1986. Duban, James. Melvilles Major allegory Politics, Theology, and Imagination. Dekalb Northern Illinois UP, 1983. McIntosh, James. The Mariners Multiple Quest. New Essays on Moby-Dick or, the Whale. ed. Richard H. Brodhead. Cambridge Cambridge UP, 1986. Melville, Herman. Moby-Dick. New York Holt, Rinehart, and Winston, Inc., 1964. Yarborough, Richard. Strategies of Black Characterization in Uncle Toms Cabin and the Early Afro-American Novel. New Essays on Uncle Toms Cabin. ed. Eric Sundquist. Cambridge Cambridge UP, 1986.

The Impact of Different Family Structures on Children’s Well- Being and

A well-functioning family structure has an essential value for confederation because its benefits cover all members of society children, women, and men. Even though the majority of people recognize the importance of family, not many people fully understand how highly family impacts individual development, especially in young children. Researchers have indicated many types of family structures, yet the focus of this paper will emphasize on the traditional family, the single-parent family, and the homosexual family (Berman, 2012). Conservative Presidential candidate wrick Santorum argues that traditional families can provide a stable home for childrens well-being and development. Santorums article opens with an open and shut case argument somewhat the benefit of children in two-parent families (2007). Others assert that certain family structures can potentially provide children a stable home, but not all of them can nurture their elemental needs. In spite of the belief that familie s with a mother and a father present are beneficial for individuals and for society, Evan Wolfsons What is Marriage? explores the context into same-sex families. In line of business to Santorum, David S. Buckel advocates marriage for homosexual families (2007). In Unequal childhoods class, race, and family life, Annette Lareau (2011) focuses more about the impact of class, race, and socioeconomic factors in the aspect of child-rearing practices, but not so much about the influence of family structure on the childrens development. Nevertheless, within the context of different family structures, readers can clearly see the invisible benefits of well-functioning families on the growth and development of children. Children from usable two-parent families are les... ...versity Indianapolis, 2005), pp. 51, 52, 65. Web 12, April. 2012. https//scholarworks.iupui.edu/handle/1805/1675What is Behind HRSAs Projected Supply, Demand, and Shortage of Registered Nurses? Health Resources and Ser vices Administration (HRSA, 2004). Web 22, April. 2012. http//dwd.wisconsin.gov/healthcare/pdf/behind_the_shortage.pdfWilliams, Christine. The Glass Escalator Hidden Advantages for work force in the Female Professions. Social Problems (1992), pp. 227-240Womens Bureau (WB) 20 Leading Occupations of Employed Women. U.S. Department of Labor, Bureau of Labor Statistics (2006). Web 22, April. 2012. http//www.dol.gov/wb/factsheets/20lead2006.htmWomens Bureau sprightly Facts on Registered Nurses (RNs). U.S. Department of Labor, Bureau of Labor Statistics (2007). Web 22, April. 2012. http//www.dol.gov/wb/factsheets/Qf-nursing-08.htm

The Impact of Different Family Structures on Children’s Well- Being and

A well-functioning family structure has an essential value for society because its benefits cover all(a) members of society children, women, and men. Even though the majority of people recognize the importance of family, not many people fully understand how highly family impacts individual increment, particularly in young children. Researchers have indicated many types of family structures, yet the focus of this paper will emphasize on the traditional family, the single-parent family, and the homosexual family (Berman, 2012). Conservative Presidential aspect Rick Santorum argues that traditional families can provide a stable home for childrens well-being and development. Santorums article opens with an open and shut case subscriber line about the benefit of children in two-parent families (2007). Others assert that certain family structures can potentially provide children a stable home, but not all of them can hold dear their basic needs. In spite of the belief that families wi th a mother and a father present are beneficial for individuals and for society, Evan Wolfsons What is Marriage? explores the context into same-sex families. In contrast to Santorum, David S. Buckel advocates marriage for homosexual families (2007). In Unequal childhoods class, race, and family life, Annette Lareau (2011) focuses more about the impact of class, race, and socioeconomic factors in the aspect of child-rearing practices, but not so overmuch about the influence of family structure on the childrens development. Nevertheless, within the context of different family structures, readers can clearly see the invisible benefits of well-functioning families on the growth and development of children. Children from functional two-parent families are les... ...versity Indianapolis, 2005), pp. 51, 52, 65. Web 12, April. 2012. https//scholarworks.iupui.edu/handle/1805/1675What is Behind HRSAs Projected Supply, Demand, and Shortage of Registered Nurses? Health Resources and Services Administration (HRSA, 2004). Web 22, April. 2012. http//dwd.wisconsin.gov/healthcare/pdf/behind_the_shortage.pdfWilliams, Christine. The Glass Escalator incomprehensible Advantages for Men in the Female Professions. Social Problems (1992), pp. 227-240Womens representation (WB) 20 Leading Occupations of Employed Women. U.S. Department of Labor, Bureau of Labor Statistics (2006). Web 22, April. 2012. http//www.dol.gov/wb/factsheets/20lead2006.htmWomens Bureau Quick Facts on Registered Nurses (RNs). U.S. Department of Labor, Bureau of Labor Statistics (2007). Web 22, April. 2012. http//www.dol.gov/wb/factsheets/Qf-nursing-08.htm

DNA sequencing Essay

1 How cornerstone scientists identify specific bacteria when they are amplifying and analyze the same region of DNA in each species? Specialist or doctors compare the nucleotides of the DNA sequences to specific bacteria.2 Why is PCR used in the regale of DNA sequencing?Used to make small segments of DNA. To analyze DNA more DNA is required to attain proper results.3 How net the DNA sequencing technique shown in the virtual lab be used to identify other classes of pathogens, such as viruses? The same process can be performed by submission parts of the sequences into the database.4 Explain how sequence data and information about patient symptoms led you to diagnose swear outs illness. My partner and I looked up different diseases that could be causing Sues symptoms until we came across 3 strong matches. Then the disease database testing identified which disease it was.5 How can DNA sequencing be used to identify genetic risk for certain diseases and disorders? DNA sequencing c an be used in family history to find mutations that can cause health problems in the future, how medical history affected the person or diseases that complicated the body. 33. The possible people who could have gotten meningitis from Sue are Jill, Marco, Sues friend that she visited at the other University who may have passed along, Maria and Maggie.34. To proceed with the procedure sue will need to go to the hospital to sterilise treated right away and take antibiotics to cure her disease but antibiotics doesnt always work with some peoples immune systems. Sue and anyone else she contacted with or greet with meningitis symptoms should go to the hospital right away or they can be dead in 24hrs or so. Symptoms ofmeningitis fever, vomiting, headache and feeling unwell. Red ticks show symptoms more specific to meningitis and septicemia and less common in milder illnesses. Limb pain, pale skin, and cold hands and feet often appear earlier than the rash, neck stiffness, dislike of pic torial lights and confusion.

Regarding Maternal Deprivation Essay

1) Give an understanding of your feelings regarding motherly departure. Maternal depravation has been used to describe a whole range of situations in which the infant is deprived of his/her human relationship with its return/ direct carer. Bowlbys speculation of Maternal depravation was founded on the hypothesis, that if a child is detached on a physical and emotional direct from its primary carer that this will fork out long term effects emotionally for that child. According to Bowlby this detachment will see an increase in disruptive and defiant demeanour as well as a detachment among themselves and their children in the future. Bowlby even goes as far as to suggest that the affected child could possibly grow into an affectionless psychopath lacking and social conscience.Bowlby based his research on a multitude of children who had been referred to his clinic for stealing (Juvenile thieves). Bowlby found that 32% of them were indeed lacking whatever conscious understand ing or empathy towards the society in which they inhabited and were a part of. 86% apparently had indeed experienced early separation (if lone(prenominal) for a week before the age of five). And in contrast only 17% of these children had not been deprived during their early years. On this basis Bowlby claimed that maternal depravation would have the following consequences on the child- * emotionally and physically aggressiveness,* Depression,* Delinquency,* Dependency anxiety (clinging),* Dwarfism (retarded growth),* Affectionless psychopath (showing no feelings for others),* Intellectual retardation and,* Social maladjustment.Maternal neediness has always been an emotive subject giving rise to extremes of opinion, for example, in 1951 Bowlby concluded that ..Mother roll in the hay in infancy and childhood is as important for mental wellness as are vitamins and proteins for physical health however at the other end of the scale Casler (1968) concludes The human organism does not n eed maternal love in order to function normally. Klaus and Kennell (1976) found that ifa separation occurs during the first 4 hours after delivery it is infact the mother who may fail to establish a bond with her baby. Evidence has been provided (Freud and Dann) to show that it is not necessarily the formation of a bond with just the mother that is so vital, they conducted a study of 6 children who were orphaned by Nazi persecution and raised together.All of these children made strong bonds with each other in the absence of a parental figure, all these children were under the age of 5 when the study began, Moskovitz (1985) then carried out a follow up of these 6 children and he found that in middle age two of them were jubilantly married, successful, charming with warm personalities, the third was very insecure and suffered from depression, and the fourth had not adapted at all and was still preoccupied with the insecurities and privations of childhood, these findings contradict B owlbys theory that children who suffer maternal deprivation go on to have affectionless psychopathy.Spitz (1945) studied children who had been hospitalised long term, where the child is separated from their parents and the home environment he said that children in this situation frequently showed apathy, slow development and general depression and he concluded that environmental circumstances experienced by children who are separated from their mother will undoubtedly make a major difference to the infants emotional reactions. He also concluded that ample toys and play facilities were vital on the causal agent that boredom leads to distress. Rheingold and Samuels (1963) investigated 10 month old hospitalized infants and found that that child whos mothers stayed with them but didnt provide toys for the child to play with led to the child being fussy and they fretted more than those children who had both toys and their mother present.Goldfarb (1943) found that children raised in ins titutions were often retarded intellectually and linguistically, he conducted a study of 30 children who had all been removed from their natural parents at a few months of age, half of these were raised in a foster home and half in an institution, when the children were between the age of 10 and 14 he discovered that the children who were institutionalised were significantly more retarded developmentally, but he didnt take into account the train of stimulation these children had arrived nor did he consider why those children were adopted and some were not- maybe they were already divergent at the start of the study.Tizard and Rees (1974) studied a group of 4 yearold children and concluded that with a good staff-child ratio together with a general provision of toys, books and outings this will promote an average level of development at 4 years of age when there is no close or continuous mother relationship. They suggested that children who are not often talked to or read to and are not given a bod of stimulation tend to be retarded whatever the social setting. However when they followed the development of a group of these children who were adopted from the residential nursery between the ages of 2 and 7 they did demonstrate some problems but by the age of 8, although the majority of them had well in a higher place average IQs half of them were experiencing problems at school, such as being unpopular, restless, quarrelsome and attention seeking. By the age of 16 however their relationships with their adopted parents was still good the problem lay with their peer relationships and the children were generally more anxious. They concluded that there did appear to be continuing effects of early maternal deprivation however these were different from those which Bowlby predicted.Bowlby was criticised for the research he did and the claims he made. Criticisms such as 1) the adverse effects of separation are due to a variety of causes, not just maternal deprivati on. 2) Linguistic and intellectual retardation is more likely to be the result of lack of linguistic and environmental stimulation instead than a breakdown in the mother-child relationship 3) the mother child relationship is not unique.Many forms of research have been carried out based on different situations, children who spent their childhood in care, children in institutions, children who required hospital treatment at a young age, children separated from their mothers and indeed children who remained with their mothers but didnt receive appropriate amounts of stimulation, and the effect these different situations had on children with regard to maternal deprivation. While evidence shows that some children who are believed to have suffered some form of maternal deprivation have gone on to have successful happy lives subsequent on, whereas others have shown to have problematic relationships or psychological problems later on in life.It is always good to remember that before makin g any generalisations thatthere is a definite relationship between early separations and later antisocial doings it is essential to consider the causes of the original separation. There are a much larger percentage of children who are separated from their parents due to family discord showing later antisocial behaviour than those separated due to physical illness. Bowlby indicated that children had an inbuilt tendency to form just one major attachment which is different in sort to that of other relationships they form however when children suffer maternal deprivation they are rarely deprived only of their relationship with their mother. There are always some(prenominal) different factors involved. It is a mixture of different factors and different circumstances which leads to such varying results.

Governments and Intergovernmental Relationship

Each state consists of a state government as well as topical anaesthetic governments. In order for a state to be a well-oiled machine the two must behave to maintainher to insure it is running well. In or so instances the State will mandate rules and regulations that govern the whole state such as the drinking age or State highway speed limits. new(prenominal) times local anesthetic cities will determine what is best for their city. You might have county that is a dry county, and the county next to it allows drinking. One example of how all the local governments work together for the good of the State would be the issue on water.Water is a major issue for a lot of states that face major droughts throughout the spend months and even into the winter months. One such state that seems to have some type of drought issue every year is the great state of atomic number 27. before long cobalt according to The U.S Drought Monitor have drought issues ranging from exceptional which is ve ry high, to abnormally dry as being more normal, but placid falling under drought guidelines.The Governor in 2011 called for the development of a statewide water plan for the whole state in the next louver years. Many different agency in Colorado are work together to come up with a solution to the drought problem The Colorado River Cooperative Agreement was set up to bring together both the Denver Water, the West Slope and soon to follow the Northern Water Conservancy order to work together to insure the Colorado continues to have an ample amount of water.Now that the State has recognized that drought is an issue they want every city to get on board to find a solution to this problem.Part of the plan that the state has taken to combat the drought problem is to have each city superintend their lakes and rivers and put registrations on how many times a week people can water. This year certain cities had to put limits on watering days as they did not thing they had enough water. F ort Collins, Colorado put a restriction in early spring that allowed only three days a week of watering. Shortly after that the restrictions were lifted, but some cities still have some type of restriction in place. They also left some restriction on town along the foothill so that more water was able to reach the Eastern slopes where much of the states agriculture is grown.The advantage of the state and local governments working together is that it benefits everyone in the state. It also takes the burden off the agriculture industry when they restrict homes from water so much and give more to the farmers. If the state and local governments did not work together we would all but see the decimation of the farms out east as well as some town in the south. Colorado has shown other states that if the many governments can work together as one, they can insure a better quality of life for their citizens.

Chipotle Mexican Grill Incorporated Essay

1. Do you think CMG is a successful company?The Chipotle complaint statementFood with integrity is our commitment to determination the very best ingredients raised with respect for the animals, the environment and the farmers. It means serving the very best sustainable raised provender possible with an eye to capital taste, great nutrition and great value. This is the context which Chipotle uses to determine their success. Chipotle has made a mission a corporate passion. Not only have they lead the food indus purify in sustainable food sourcing, they have expanded their philosophy to striving for LEED certification in their buildings. They pride themselves on providing the highest quality food at reasonable prices. Does moral success translate to financial success? Steve Ellis started a taco shop in Denver, CO with the intent of reinventing Mexican food. He didnt sine qua non fast food, he wanted real food. Despite his nay-sayers stating no one would want to pay $5 for a burrito , no one wants to seem an open kitchen and certainly no one will stand in line to have something assemble before them, by 1998 he had opened 16 restaurants and McDonalds decided to back his endeavors.With McDonalds investment, the company grew to 500 stores by 2005. By January 26, 2006, Chipotle made its IPO and in October 2006, McDonalds divested for $1.5 billion dollars. Financially speaking, crystallise cash flows remain strong and positive. Their stock prices have rebounded very well since the financial crash in 2009, where the price was $47.76 to today where it is currently $608.67. They are run approximately 1800 restaurants including ChopHouse Southeast Asian Kitchen. In comparison to its competitors, CMG spends less in labor and building costs. Where it consistently spends moreis in food and packaging, which supports the mission of the company. The table below reflects costs as a part of revenueIn 2014, CMG increased its food and packaging to 34.6% while decreasing its l abor to 22% of revenue which is consistent with their core mission of providing quality food at a great value. 2. How does CMG compete?CMG takes a very different approach to contest and marketing and advertize Our marketing strategy has always been based on the belief that the best and most recognizable brands arent built with advertising or promotional campaigns alone, but rather through all of the ways people experience the brand. Out main method of promotion is word-of-mouth publicity. CMG has taken conscious actions to decrease traditional marketing methods by decreasing the advertising budget from an all-time high of $7.9 million in 2009, to $5.8 million in 2011. CMG markets through print, outdoor and radio ads plus on-line advertising. Their goal is to target likeminded individuals and organizations who believe in the Food with Integrity mission. They also generate media coverage with their restaurant reviews closely the quality of their food and their strong culture of doing the right thing in every aspect of their business.3. How do CMGs resources support the companys hawkish condition? One area of resources is CMGs suppliers. In 2008, CMG launched a program to increase topical anaesthetic sourcing of its food items. This program cut ware on fogy fuels used in transportation, gave local farms work and improved the taste of the food by utilize ingredients during their peak season. This local farm supply nedeucerk provided lettuce, squirt peppers, jalapeno peppers, red onions and oregano. This program also resulted in 5 million pounds of produce in 2009 and 10 million pounds in 2012, which is a huge progress in the local economy for the farms used in the program. In addition to the locally-grown vegetables, CMG used naturally raised meat, which is open-range, antibiotic free and vegetarian fed. One hundred percent of the port, 80 per cent of chicken and 50 per cent of beef used are in this classification. Additionally, all of the sour cream and chees came from cows that were non presumption the rBGH (human growth) hormones. While CMG would like to use all-organic ingredients, the cost is still too high, so they are doing what they can to continue to keepthe prices reasonable and to turn profits. CMG is one of two Mexican fast-food chains that can say they use 100% fresh ingredients.There are no microwaves, freezers, or can openers in a CMG restaurant. This is a huge advantage for target consumer groups such as the Millenials who are facial expression for good, healthy fast food options by companies who practice corporate social responsibility. CMG is providing jobs to local farms, therefore helping improve the local economy in the mass of CMG locations. CMG is responding to growing health concerns in eating habits by providing fresh, organic ingredients and cutting down on the amount of food they serve with hormones, etc.By using mostly organic ingredients, the food tastes better also. CMG also uses a vast majority of naturally raised meat which eliminates concerns of animal-rights groups. Finally, CMG is also looking into how to design and build restaurants which are more environmentally friendly and looking for systems to create more capacity in daily operations. One way to do this is by using solar panels for energy. As of 2012, 3 of its restaurants in IL were LEED certified (Leadership in dexterity and Environmental Design). This helps reduce energy consumption and the overall carbon footprint. 4a. What challenges does CMG face in late 2012?From 2012 until present time CMG faces two major competitors in the Mexican Food market, Taco Bell as the fast food segment and Qdoba as the fast casual segment. Both competitors have updated their cards that tend to resemble CMGs but at lower costs. CMG handles their business in a way that is not as easy to copy but a competitor could try to imitate a product and possibly sell it for less. With CMGs stand on food that is raised with respect for the animal their products are more pricey but have a better taste and greater nutritional value. This process has caused CMG to look into their pricing since food costs continue to rise. CMG does not want to deter customers to their competitors by raising prices too quickly.In this economy CMG is facing many challenges in the fact with the depressed economy people are looking for quick service and or fast casual restaurants over full service due to cheaper prices and saving time. CMGs competitor Taco Bell is also pushing a higher margin with a more aggressive menu and increased advertising. There also continues to be an overall increase infood prices that will eventually affect CMG and their margins with food products with their standards compared to their competitors. CMG has walked away from the conventional restaurant practice and spends more on food and they own their restaurants instead of franchising, and they feignt report like their competitors. With these ideals CMG has stru ctured themselves to be a strong restaurant chain and continue to be a formidable competitor.4b. How should Steve Elis and Montgomery Moran position CMG to respond to these challenges?CMG require to continue to stay competitive by ensuring stability in input costs by engaging in forward pricing. CMG needs to watch the economy and their competitors Taco Bell and Qdoba before making any decisions on major pricing changes. They will need to continue to focus on investments and general overhead costs. Steve Elis and Montgomery Moran need to continue on the path of organic agriculture and the kind-hearted treatment of the animals they use as food. People will continue to respect and want to eat Food with Integrity. CMG will also need to continue to find new and innovative ways to advertise making sure they solidify their reputation and push the freshness of their product. Health conscious individuals will see CMG as a healthier fare than former(a) Mexican style restaurants.5. What woul d you recommend the company do?CMG should continue to focus on solidifying its reputation for freshness and offering a healthier menu than most competitors by continuing to use mostly organic ingredients and local farmers. They also need to continue to focus on using suppliers that support the humane treatment of animals. CMG can also continue to build the connection with millennials because generations after the millennials will likely follow suit. Furthermore, CMG can continue with moving away from non-traditional media and using more technology-based options. Finally, CMG should work on getting more restaurants LEED certified and share best practices amongst all locations on how to improve operational efficiency in tell apart to keep costs as low as possible to offset the higher prices for organic ingredients. They need to be very intentional about not rising prices too much higher than the competition otherwise they will price themselves out of the fast food industry.

How to Clean the Harman Pf100 Furnace

How to Clean the Harman PF100 Furnace Here are step-by-step instructions for cleaning your Harman PF100 Pellet Furnace. These instructions are to be utilize in conjunction with the owners manual that came with your furnace. If you have any questions about the procedure please dont hesitate to c exclusively your local authorized dealer. In order to maintain flush efficiency it is important to clean and vacuum the at bottom of the furnace 3 or 4 times per consume season. The furnace is designed to be very easy to clean and it should take about an hour to complete. A thorough cleaning is required at the end of individually heating season.Keep in mind that cleaning both your insert and venting brass is essential. It boosts heat output and keeps the furnace running at maximum efficiency. Many Harman dealers suggest annual cleaning services for their customers. Please read through this entire guide before beginning. TOOLS YOU WILL NEED Dust Mask & Safety gawk Shop vacuum w/fine du st (HEPA) gain vigor Standard socket set or nut driver set Tooth brush 3 to 4 paintbrush Small putty knife Hearth glass cleaner Paper towels Rubber gloves (soot really gets into pores) Drop cloth Flash groundless or drop light 4 in. lexible brush (for venting pipe) Burn pot scraper (included w/furnace) TIPS BEFORE YOU START Be sure the furnace is completely out and cool (and unplugged from electrical source ). The furnace must be completely out before cleaning. Every part must be cool to the touch, including the pellets that are left in the sheer pot. outlast pellets are a go off hazard especially if they get sucked into a vacuum cleaner. Every year there are stories of house vacuums catching fire by inadvertently sucking up hot ashes. Worse still this mess be the source of a house fireHot ashes should be stored in a metal container with a tight fitting lid. When the ashes are completely out they grass be used as a nation conditioner for your lawn or garden. Wear a dust mas k This is important Dont be foolhardy when it comes to protecting your lungs. Wear a mask and restrictive goggles. Professional chimney sweeps wear both while performing cleaning tasks. STEP 1 PREPARE THE WORK AREA Start by placing a drop cloth on the floor in front of your furnace. rather you can use newspaper. Keep your tools on the drop cloth so you can wrap them in it and take them outside for cleaning when you are done.STEP 2 CLEAN THE EXTERIOR OF THE BURN bus Open the side access portal (Fig. 1) and begin by removing loose soot deposits from within the burn pot. Remove the flame guide and vacuum the ash from the burn pot and above the burn pot (Fig. 2). Fig. 2 Fig. 1 Fig. 3 Clean the burn pot using the scraper provided (Fig. 3). go for the flat end of the scraper to remove the carbon from the burn pot. Alternatively use a hammer and a straight tip screw driver to tap the deposits loose. STEP 3 CLEAN THE INTERIOR OF THE BURN POT Youll now motif to clean ash from inside th e burn pot.Remove the clean out plate under the burn pot by loosening the both wing nuts holding the plate in place (Fig. 4). You many need to use pliers to loosen the wing nuts initially. Vacuum all ash from the burn pots interior (Fig. 5). Fig. 6 Fig. 4 Fig. 5 Use your finger to brush out any ash that cant be reached with the nozzle of the vacuum (Fig. 6). After cleaning, be sure the plate is fully closed before hand tightening the wing nuts. ( measure Do not tighten the wing nuts with pliers. ) STEP 4 REMOVE THE UPPER BAFFLE PLATE Remove the upper baffle plate from the firebox on the wall opposite the burn-pot.To accomplish this, lift the cover plate up about 1/2 and it can be removed for cleaning (Fig. 7). Use the pointed end of the scraper and a brush to clean the heat exchanger behind the cover, let the ashes fall into the ash pan. Clean the remainder of the inside of the burn bedchamber using the scraper, putty knife, brush and vacuum. Fig. 7 Second Baffle Plate After all t he scraping and brushing of ashes is complete you can remove and renounce the ash pan. There is a second baffle plate located below the upper baffle plate that becomes accessible when the ash pan is removed.Tip the top of the cover forward and lift up and out of the furnace. Do a final clean-up of the baffle and vacuuming of the inside of the firebox area and the ash pan (ashes noted by lower right arrow on Fig. 7). Replace the baffle plates being sure they are securely latched into position. Also, be sure the flame guide is replaced on the burn pot. Replace the ash pan, close and latch the firebox door and outside cover door. STEP 5 REMOVE THE COMBUSTION MOTOR First, remove the burn blower cover. The combustion blower lodging is held in place with two flip latches (Fig. ). Next, remove the combustion motor by first loosening the triplet thumb screws (Fig. 9). You can then twist the motor assembly counter-clockwise to remove it. NOTE The motor wires do not need to be disconnected . Fig. 8 Fig. 9 STEP 6 CLEAN THE COMBUSTION MOTOR & SURROUNDING AREA When the combustion blower is removed, the inside of the combustion blower area (Fig. 10) needs to be brushed and vacuumed. Next, the fins of the combustion blower (Fig. 11) will need detailed cleaning as they will accumulate sooty dust.Although the combustion fan is shown removed in this view for clarity (Fig. 12), you do not need to disconnect the wiring of the motor for this step. The fins of the blower need to be carefully cleaned with a toothbrush. Be supererogatory careful not to bend the fins on the combustion blower as this may cause an imbalance or interference with the inside of the blower housing when it is reassembled. Fig. 10 Fig. 11 Fig. 12 STEP 7 CLEAN THE AUGER DRIVE BOX The next step is to clean the inside of the pellet be given mechanism and a general cleanup under the hood of the furnace.Start by removing the large sheet-metal cover under the pellet hopper (Fig. 13). There are quartette screws holding this cover in place two are located as seen in the image in fig. 13. The other two screws are on the other side of the furnace. You need only to loosen the screws a few turns and slide the cover off. Fig. 13 Under the cover you will find the eater assembly you will need to remove the wing nut in the center of the housing cover (Fig. 14) and remove the cover. After removing the cover, clean out the inside of the housing (Fig. 15) with a small brush and a vacuum.Replace the auger assembly cover and wing nut and then the outer sheet metal cover. fasten the sheet metal cover screws snuggly and you are done cleaning the engine housing. Fig. 14 Fig. 15 STEP 8 CLEAN OR knock back THE AIR FILTER You will need to clean or replace the air filter on the filter box (Fig. 16). Follow the air filter manufacturers instructions for cleaning or replacement. Filters are widely available at hardware stores and home centers. Fig. 16 STEP 9 intersect THE ENTIRE FLUE SYSTEM It is very important that the entire flue system is inspected and cleaned once per year.In order to clean the flue system you will need to sweep it from its exit point using rods and an appropriately coat brush. You may need to take apart sections of pipe in order to do this. Note Professional installers often design the venting system so that certain joints can be taken apart. These joints will often have either atomic number 13 tape or silicone caulking on the outside. Use a knife to scrape off the silicone caulking on the joints you plan to take apart. If your pellet chain is installed into an existing chimney you will need to clean the chimney as well as the pellet pipe.To do this you will need the appropriate sized chimney brush and rods. (i. e. a six inch diameter chimney will need a 6 diameter brush) Once the flue system has been cleaned, reconnect and recaulk the pellet vent. High temperature RTV silicone caulking will work for this. Note it is very important that each joint of the pipe with in the home be airtight. til now small pinhole leaks can leak smoke If you have any questions regarding any aspect of these cleaning instructions, please refer back to your Owners manual or contact your authorized Harman dealer.

Water for Elephants

The story lives Jacob Jankowski who was an grey while living in a nursing home, as he looks back beneficial ab expose a time that defined his intent. In the 1930s, 23-year-old Jacobs life changed drastically. One minute he was destination his Veterinarian degree at Cornell and planning to follow his father in the family business. The next his p arnts passed away in a car wreck, turning his world acme down. Jacob walked out of his final exams and hopped town, climbing on the prototypical civilise he could. He quickly found out that it was no ordinary train.It belonged to the Benzini Brothers Most owing(p) Show on Earth, a travelling funfair. With no financial prospects and no place to go, Jacob landed a job as the shows ex-serviceman. locomotion with the genus Circus had its ups and downs. He had a place to stay on, viands to eat and animal(prenominal)s to look subsequently. But his sleeping quarters were with the horses and a cranky clown, and money was never guaran teed. Jacobs superior, dreadful, seemed like a nice guy. But his accepted colors came out when times got tough. And worst of all, Jacob fell in love with the beautiful performer Marlena, who just happened to be horribles wife.Number of Pages 325 mount and Time Era of Novel Story takes place in a traveling circus and is in the 1930s during the neat Depression. Character 1 unwrap Jacob Jankowski Role in the Novel Jacob is the narrator through the whole story who talks about his life in a circus. Description In body of water for Elephants there are two parts to Jacob Jankowski, one when he is honest-to-goodness and the other when he is younger. The older Jacob Jankowski, 90 or 93 long time old, relates his experiences with the Benzini Brothers fair, back in 1931, to Charlie, a present day Circus manager.The younger Jacob is a 23-year-old young man who must leaves his studies, as a Cornell University veterinary student, aft(prenominal) losing both of his parents in a car acci dent. Out of despondency and grief over his loss he jumps onto a train that happens to house the Benzini Brothers Most impressive Show on Earth, thus beginning his involvement with the circus. After his involvement in the circus Jacob starts to fall in love with Marlena who is married to the circus head animal trainer, portentous. Character 2 Name Marlena RosenbluthRole in the Novel Marlena is married to August who is the head animal trainer for the Benzini Brothers Circus and is alike the star performer in the circus shows. Description Marlena is the star performer of the Benzini Brothers circus. She married August Rosenbluth, against her parents wishes, and ran finish off with him to join the circus. Marlena endures her husbands unusual behavior, which is not always the most pleasing in any way but eventually finds comfort with Jacob after they form a bond with Rosie the circus immature elephant.Character 3 Name August Rosenbluth Description August is Marlenas husband and t he head animal trainer. He is alternately charming and brutal, both to the valet de chambre and animals aboard the Benzini Brothers train. Later in the intelligence, it is explained that he is a paranoid schizophrenic. Themes and motifs The book, Water for Elephants, has a symbolic get hold of of human need for love and acceptance. The primary symbols are revealed through unique characters that struggle to feed deep internal desires. Rosie, the elephant, is a big and powerful symbol. oftentimes than just being a performing animal, Rosie reflects the desperation of so many Americans during the Great depression. Being in the hands of August, Rosie lives a passionless life. When she reaches for more, drinking the sweetly circus lemonade that she craves rather than the water that she requires for sustenance, she is beaten into submission. Augusts cruel message is clear that the circus is no place for independent passions. Symbols Water A symbol of purification, which is portrayed many times. Before Jacob jumps on the train the book states When I first submerged my feet into frigid water, they hurt so badly I yanked them out again. I persisted, dunking them for longer and longer periods, until the cutting finally blistered. ?Train tracks Are a symbol of choosing ones direction in life. For instance, the book states This is so curious Im running beside a moving train in the middle of nowhere. Their Society and Culture In Water for Elephants, the society and culture is pretty much exactly how it was in the 30s. Because it was the time of the Great Depression, people did everything they could to make their lives happy.Book Review I personally loved everything about this book otherwise readers may find themselves churning through this book at a quick pace, eager to see what lies ahead, and then slowing down as they execute the book is coming to and end. Or at to the lowest degree thats what I was doing. Water for Elephants is a book that can be read over a nd over again, recommended and handed off between friends it begs to be discussed and mulled over. With lines of blow out of the water beauty, haunting and graphic scenes and finely drawn characters that dance off the page, readers can dip in and out of the novel, immersing themselves in Jacobs memories.The book is a beautifully written and extensively researched story, and is often surprising and funny. I highly recommend Water for Elephants if youre looking for an charming story with adventures that place the reader alongside Jacob and his unjustified transfer into adulthood. Definitely a must read Summary of the Novel Water for Elephants, written by Sara Gruen, tells the story of a man named Jacob Jankowski, who leaves his life as a Cornell University veterinary student after losing both his parents in a car accident, and jumps onto a train that happens to house the Benzini Brothers Most Spectacular Show on Earth.After a short confrontation with Blackie, a bouncer that stops stowaways, and Camel, a limp old worker, promising him a job and an audience with Uncle, the ringmaster, Jacob decides to stay aboard the train. Since his parents have died in an automobile accident, and he has not a home to call his own, he decides to remain with the circus. Jacob is employed as the shows veterinarian and he faces a number of challenges in dealing with the head trainer, August, while also schooling how to function in the hierarchy of the circus and fall in love with Augusts wife, Marlena.Jacob Jankowski, a ninety year-old man who lives in a nursing home, tells the story as a series of memories. As the memories begin, Jacob Jankowski is twenty-three years old and preparing for his final exams as a Cornell University veterinary student when he receives the news that his parents were killed in a car accident. Jacobs father was a veterinarian and Jacob had planned to join his practice. When Jacob learns that his father was deeply in debt because he had been treating animals for free as well as mortgaging the family home to provide Jacob an Ivy League education, he has a breakdown and leaves school just short of graduation.In the dark of night, he jumps on a train only to learn it is a circus train. When the owner of the circus, Uncle Al, learns of his training as a vet, he is hired to care for the circus animals. The head trainer, August, is a brutal man who abuses the animals in his care as well as the people around him. Alternately, he can be utterly charming. Jacob develops a observe relationship with August and his wife, Marlena, with whom Jacob falls in love. August is suspicious of their relationship and beats Marlena and Jacob.Marlena subsequently leaves August, which is the precipitating event leading to the ultimate demise of the Benzini Brothers circus. As the story climaxes, several circus workers who were red lit off the train come back and release the animals causing a stampede during the performance. In the prove panic, August i s killed. As a result of this incident, which occurred during a circus performance, the circus is shut down. Marlena and Jacob leave, along with several circus animals, and begin their life together.Water for ElephantsThe story follows Jacob Jankowski who was an old man living in a nursing home, as he looks back about a time that defined his life. In the 1930s, 23-year-old Jacobs life changed drastically. One minute he was finishing his Veterinarian degree at Cornell and planning to follow his father in the family business. The next his parents passed away in a car wreck, turning his world upside down. Jacob walked out of his final exams and hopped town, climbing on the first train he could. He quickly found out that it was no ordinary train.It belonged to the Benzini Brothers Most Spectacular Show on Earth, a travelling circus. With no financial prospects and no place to go, Jacob landed a job as the shows veterinarian. Travelling with the circus had its ups and downs. He had a pla ce to stay, food to eat and animals to look after. But his sleeping quarters were with the horses and a cranky clown, and money was never guaranteed. Jacobs superior, August, seemed like a nice guy. But his true colors came out when times got tough. And worst of all, Jacob fell in love with the beautiful performer Marlena, who just happened to be Augusts wife.Number of Pages 325 Setting and Time Era of Novel Story takes place in a traveling circus and is in the 1930s during the Great Depression. Character 1 Name Jacob Jankowski Role in the Novel Jacob is the narrator through the whole story who talks about his life in a circus. Description In Water for Elephants there are two parts to Jacob Jankowski, one when he is older and the other when he is younger. The older Jacob Jankowski, 90 or 93 years old, relates his experiences with the Benzini Brothers Circus, back in 1931, to Charlie, a present day Circus manager.The younger Jacob is a 23-year-old young man who must leaves his studie s, as a Cornell University veterinary student, after losing both of his parents in a car accident. Out of desperation and grief over his loss he jumps onto a train that happens to house the Benzini Brothers Most Spectacular Show on Earth, thus beginning his involvement with the circus. After his involvement in the circus Jacob starts to fall in love with Marlena who is married to the circus head animal trainer, August. Character 2 Name Marlena RosenbluthRole in the Novel Marlena is married to August who is the head animal trainer for the Benzini Brothers Circus and is also the star performer in the circus shows. Description Marlena is the star performer of the Benzini Brothers circus. She married August Rosenbluth, against her parents wishes, and ran off with him to join the circus. Marlena endures her husbands unusual behavior, which is not always the most pleasing in any way but eventually finds comfort with Jacob after they form a bond with Rosie the circus new elephant.Character 3 Name August Rosenbluth Description August is Marlenas husband and the head animal trainer. He is alternately charming and brutal, both to the humans and animals aboard the Benzini Brothers train. Later in the book, it is explained that he is a paranoid schizophrenic. Themes and motifs The book, Water for Elephants, has a symbolic study of human need for love and acceptance. The primary symbols are revealed through unique characters that struggle to feed deep internal desires. Rosie, the elephant, is a big and powerful symbol.More than just being a performing animal, Rosie reflects the desperation of so many Americans during the Great depression. Being in the hands of August, Rosie lives a passionless life. When she reaches for more, drinking the sweet circus lemonade that she craves rather than the water that she requires for sustenance, she is beaten into submission. Augusts cruel message is clear that the circus is no place for independent passions. Symbols Water A symbol of p urification, which is portrayed many times. Before Jacob jumps on the train the book states When I first submerged my feet into frigid water, they hurt so badly I yanked them out again. I persisted, dunking them for longer and longer periods, until the cold finally blistered. ?Train tracks Are a symbol of choosing ones direction in life. For instance, the book states This is so odd Im running beside a moving train in the middle of nowhere. Their Society and Culture In Water for Elephants, the society and culture is pretty much exactly how it was in the 30s. Because it was the time of the Great Depression, people did everything they could to make their lives happy.Book Review I personally loved everything about this book Other readers may find themselves churning through this book at a quick pace, eager to see what lies ahead, and then slowing down as they realize the book is coming to and end. Or at least thats what I was doing. Water for Elephants is a book that can be read over and over again, recommended and handed off between friends it begs to be discussed and mulled over. With lines of startling beauty, haunting and graphic scenes and finely drawn characters that dance off the page, readers can dip in and out of the novel, immersing themselves in Jacobs memories.The book is a beautifully written and extensively researched story, and is often surprising and funny. I highly recommend Water for Elephants if youre looking for an enchanting story with adventures that place the reader alongside Jacob and his wild transfer into adulthood. Definitely a must read Summary of the Novel Water for Elephants, written by Sara Gruen, tells the story of a man named Jacob Jankowski, who leaves his life as a Cornell University veterinary student after losing both his parents in a car accident, and jumps onto a train that happens to house the Benzini Brothers Most Spectacular Show on Earth.After a short confrontation with Blackie, a bouncer that stops stowaways, and Camel , a limp old worker, promising him a job and an audience with Uncle, the ringmaster, Jacob decides to stay aboard the train. Since his parents have died in an automobile accident, and he has not a home to call his own, he decides to remain with the circus. Jacob is employed as the shows veterinarian and he faces a number of challenges in dealing with the head trainer, August, while also learning how to function in the hierarchy of the circus and falling in love with Augusts wife, Marlena.Jacob Jankowski, a ninety year-old man who lives in a nursing home, tells the story as a series of memories. As the memories begin, Jacob Jankowski is twenty-three years old and preparing for his final exams as a Cornell University veterinary student when he receives the news that his parents were killed in a car accident. Jacobs father was a veterinarian and Jacob had planned to join his practice. When Jacob learns that his father was deeply in debt because he had been treating animals for free as well as mortgaging the family home to provide Jacob an Ivy League education, he has a breakdown and leaves school just short of graduation.In the dark of night, he jumps on a train only to learn it is a circus train. When the owner of the circus, Uncle Al, learns of his training as a vet, he is hired to care for the circus animals. The head trainer, August, is a brutal man who abuses the animals in his care as well as the people around him. Alternately, he can be utterly charming. Jacob develops a guarded relationship with August and his wife, Marlena, with whom Jacob falls in love. August is suspicious of their relationship and beats Marlena and Jacob.Marlena subsequently leaves August, which is the precipitating event leading to the ultimate demise of the Benzini Brothers circus. As the story climaxes, several circus workers who were red lighted off the train come back and release the animals causing a stampede during the performance. In the ensuing panic, August is killed. As a r esult of this incident, which occurred during a circus performance, the circus is shut down. Marlena and Jacob leave, along with several circus animals, and begin their life together.

Kant Theory and Justice

Immanuel Kant concerns himself with deontology, and as a deontologist, he believes that the rightness of an follow out dep annuls in part on things other than the goodness of its consequences, and so, put throughs should be judged based on an intrinsic honorable law that swears whether the action is right or wrong period. Kant introduced the Categorical imperative which is the central philosophy of his theory of morality, and an understandable begin to this moral law. It is divided into three expressions.The first formulation of Kants Categorical Imperative states that angiotensin converting enzyme should al rooms act in such a way that the byword of your action can be willed as a universal law of humanity an act is either right or wrong based on its ability to be universalized. This belief is part of the universal law theory and states that to determine if an action is fundament anyy good or bad, one must essentially imagine a world in which everyone performed that same a ction constantly, and imagine if this would be a desirable world to live in. If not, then it is not clear to perform the action.He believes that this universal law lives within us it is not something that is imposed on us from the outside. For example if one kills oneself out of self-love, it is logically strange because self-love refers to respect for ones self as a rational macrocosm and rationality is based on objective (undistorted by emotion or personal bias). So, one can never justify suicide. The maxim of killing oneself cannot possibly exist as a universal law. The second formulation states that one must interact humanity whether in thine own person or in that of any other, in every case as an end withal, never as means single. For example, if I were to lie to a girl so that she would choose to go out with me then I, in effect, use her. Kant would say that I treated her as a means to achieve my end, and he specifically prohibits manipulating or deceiving a person for t he purposes of achieving a personal end. match to Kant, only commonwealth are valuable as ends. Any action that disregards this is in clear violation of Kantian morality, and purports to reduce an idiosyncratics autonomy this accordingly undermines a persons rational capability and reduces him/her to a thing.This implies that if someone robs you and takes your wallet, he is treating you as a thing and not as a person. The trine and last formulation requires that one sees oneself as the source of all moral law. This simply emphasizes the fact that the moral agent is the one who chooses to act morally. This third formulation secures us to imagine ourselves as the sole lawmaker in a connection, and to choose the best possible set of laws that the society of rational beings would live by. Kant believes that we all have reason within us, but some choose to respond and act upon it while others do not.We can reason the way things ought to be, and based on that is how we should act, which explains Kants view that a moral action must be chosen through moral reason. For example, one does not cheat on a test because ones reason tells him or her that it is wrong, not the consequences that follow if one gets caught. Another example is that we do not need the law to tell us not to steal because it is immoral we simply have to access our ability to reason to rationalize this. In a world where each individual recognizes his/her moral dignity and freely chooses to adopt the same universalizable moral law, all actions become good.In op slip to the Categorical Imperative is Kants Hypothetical Imperative, which states that a particular action is necessary as a means to some purpose. Kant believes that these actions are not always moral because they are not performed out of fresh good will (pure duty), which is the only thing in the world that is unambiguously good. In the case of the ethical credibility of the principles of affirmative action, Kants Categorical Imperative provides for the radical of approval. It is primarily out of a sense of duty that a society would seek to assist its struggling members who are in need of help.The action so far seems good, but we must test its universality. Can we imagine ourselves living in a world in which all societies seek to supporter the underprivileged and the disadvantaged at the slight expense of others? Absolutely yes. It is important for one to bear in mind, however, that it is the very action of helping that is being judged as inherently good or bad, and not the actions admirable or overbearing surrounding consequences. Secondly, we must test that the action is regarding everyone involved as ends and not as means to any particular purpose.Since the aim of affirmative action is to help the current predicaments of those mess who were victimized in the retiring(a), focus is set(p) on respecting every individuals autonomy. In this way, we can see that affirmative action is not a devious plan that seeks to manipulate, but one that seeks to reconcile by adjusting the means (circumstances) and not the ends (individuals). Lastly, we must see if the action is establishing a universal law governing others in similar situations one should pretend as if one is the absolute moral authority of the universe.Is completing this action consistent with the application of moral law? If so, the affirmative action passes these three tests and the action is good. In his Objections to Affirmative go through, James Sterba talks about why he believes that Affirmative Action is morally wrong. He argues that a persons race shouldnt control his or her point of interest. Sterba argues that Affirmative Action leads to injustice and it is unfair to the white nonminority males because it deprives them of equal opportunity by selecting or appointing women or minority candidates over more qualified nonminority male candidates. He believes that the job of the judicature is to eliminate all kinds of discrimi natory policies. He thinks that alternative programs are preferable. Thus, the government should instead promote equal opportunities through programs within agencies and departments instead of through Affirmative Action which he believes is a fancy word for discrimination. He argues that it is not fair to those who are more qualified for certain opportunities and cannot receive them either because they are not women or because they are not part of the minority.In his send-off Objection, he argues that Affirmative Action is not required to compensate for unjust institutions in the distant past. He talks about Morris argument that what occurred in the past is not the primary issue that puts all present-day African Americans at an unfair disadvantage it is more about the issues of more recent origin. He makes a point that discrimination today could very well be the source of the disadvantaged disposition of African Americans and other minority groups, and it is certainly something t hat society could do without.The question remains that in attempting to level the playing field and eliminate present-day discrimination in America, is Affirmative Action a practical approach and should such a program be endorsed? The fourthly Objection goes on to say that Affirmative Action hurts those who receive it because in many ways the people benefitting from it would not see the need to work as hard, and it places women and minorities in positions for which they are not qualified. Sterba proposes that one of the solutions to this problem could be the installation education enhancement programs to compensate for any lack of skills. He believes that this will in a short time ensure that minorities are appropriately qualified for a position.In retort to Sterbas First Objection, Kant would agree that the rightness of Affirmative Action should be based upon the circumstances of the present situation and not what had occurred in the past this is pellucid mainly through his a pr iori form of philosophical deductive reasoning that judges an action before the experience, or in the moment. However, Kant would disagree with Sterbas Fourth Objection because in my opinion, Kants deontological theory correlates with the correctness of the affirmative action in its very aim toward helping the right people. Affirmative action has not significantly diminished gender, racial, and all other forms of discrimination, but the action has promoted equality and diversity to a large extent. In a world where everyone performs the good will, in that respect is justice and the installation of this program only serves to come closer to this justice.Discrimination is wrong because it violates a persons basic and intrinsic moral rights. Thus, in itself the adoption of this program is an action that is good because without Affirmative Action it is true in many ways that minorities would remain at a disadvantaged position in the educational system and not be allowed the opportunity to exercise their true potential. Kant would argue that it is a duty out of good will to treat people equally. The concepts of equality and autonomy are emphasized in the personality of this program because it strives to treat everyone as a free person equal to everyone else.According to Kant, one should be treated as ends not as mere means. It can be argued that African Americans at a disadvantaged position were being treated as means by the dominant culture to achieve its own ends in the system. Discrimination cannot exist as a system of nature because those who discriminate would not want to be similarly discriminated against if things were reversed, and so Affirmative Action is justified because it aims to open the door of opportunities to those who have been oppressed for years.That being said, Kant would essay the action itself and not the consequences of the action. When making decisions, one has to put oneself into other peoples shoes and see if one wants to be treated the same way others have been treated it is a duty to treat others as we ourselves want to be treated. Affirmative Action not necessarily needed in this society to reduce the inherent inequalities that are still existent, but it can certainly be used to assist in leveling the playing field. Affirmative Action has been successful on a short term basis, that is, in ncreasing the representation of minorities (including women) in areas of employment, education, and business from which they have been historically excluded. However, on the long term basis it can be argued that the program only serves to perpetuate a cycle of need. Kant advocates the idea of equality through his deontological theory by saying that all people deserve equal treatment as rational ends in themselves and that this should never be compromised by the flaws in any social system.

Plato, Descartes and The Matrix

Plato, Descartes and The intercellular substance what a trio of reading that if non for my ability to read without believe everything that was onward my eyes, I would not know what to believe. After reading the three synopses I had to regroup and think, did I read this or was this a dream? I will now try and compare and contrast the three and show if at that place were any similarities and differences. I will start with comparing Plato and the Matrix in that there are similarities betwixt the two. The similarities are that in both synopses the players (Neo of the Matrix and the people in the undermine) are being deceived by what is before them.The people in the cave are fooled by items carried on the head of people walking on a raised walkway behind them. These items cast a shadow on the wall in front of them not knowing they are shadows the prisoners believe they are real. The noise that came off the wall make by sound from the walkway was thought to be real sounds do by the s hadows on the wall. In reality they were chained feet and neck and could not see the fire behind them that caused the shadows on the wall as people would walk by.In the Matrix we have Neo who believed he was a computer programmer for a software corporation, at night he would work on his computer hacking into other computers. He was told that in reality his world was an illusion, which was designed to keep people under control. In the allegory of the cave Socrates give tongue to that when one was freed and had to stand up and turn his head and look around seeing light for the prime(prenominal) time he would be unable to discern the items whose shadows he once saw on the wall.When told that the items was made of stone and wood and other materials and not real, it would be hard for him to believe. In the Matrix Morpheus tells Neo that the accurate human race is unconscious with a giant machine keeping them alive. He then cranny him a way out by taking the red pill, which he does an d find out what is really going on. When we look at Descartes meditation compared to the other two synopses, there are some differences. commencement ceremony the Matrix and Plato are both fooled by perceptions of what is real and what is not.In the Meditation Descartes is not really fooled, he deprivation to reject all beliefs in things that are not completely certain, and create what can be cognize for sure. To do this he must first weaken his beliefs by bearing in mind the incident his senses had fooled him previously. He then proposes other reasons to doubt that his beliefs are true. Next he bring up his curse demon theory which could deceive him, he then consider if he is mad or dreaming. He want to suspend judgment on his beliefs even if there is any doubt what so ever.In deduction we have two synopses that have some similarities and differences and one that is completely difference. The Matrix and the people in the cave have allusions that are not real. Where as in the Meditation we have one that want to stop everything that he ever believed to be true, and start over to form a new way of believing what is true and what is not true. All three synopses did however make you think what if? But believing in a God that created all things and everyone, I do not believe that I am dreaming.

Counter-Productive Behavior Indexâ„¢

Counter-Productive bearing business leader Every single day employees dont show for work, steal cash and inventory, surf the web, e-mail on company time, and disrupt the employment. It is burning up billions of dollars of profits and inventory each and every year. The Counter-Productive Behavior mogul (CBI) is a contemporary integrity test a cost-effective screening procedure for identifying job appli derrierets whose behavior, attitudes, and work-related value are likely to interfere with their success as employees.The CBI consists of an objective questionnaire with 140 true/false items that can be completed by the job applicant in about 15 minutes. CBI is a self-scoring sound judgment gettable in both English and Spanish. The candidate completes a questionnaire which is then scored within seconds by the hiring private instructor or assistant. A managers interview question guide is available. (Free with the first purchase). NEW An online version c everyed Candid Clues is ava ilable too.Candid Clues generates an objective root word addressing degree of potential concern about the six major areas determine below, a measure of overall or total concern, and an assessment of self-serving response bias. Counter-Productive Behavior Index is the most cost-effective pre-employment screening test to identify high-risk and disruptive work-related attitudes and behaviors Employee Dependability Honesty nucleus Ab practice session Computer Abuse Workplace Aggression Sexual Harassment CBI is the perfect solution for all size businesses.Saves time and money. How CBI Works The basic meaning of the hemorrhoid are as follows Dependability Concerns. downhearted scorers are dependable, conscientious, and reliable. High scorers can be undependable, careless, lazy, and disorganized. Aggression Concerns. unkept scorers handle their feelings well and are flimsy to be disruptive. High scorers can be aggressive, hostile, disruptive, and have poor control of their anger. Sub stance Abuse Concerns. Low scorers have no problems with alcohol and/or illegal drugs.High scorers report substantial use of alcohol and/or illegal drugs and may be disruptive. Honesty Concerns. Low scorers have no problem with workplace dishonesty. High scorers have the potential for dishonest behavior in the workplace. Computer Abuse Concerns. Low scorers use their workplace computers only for work-related uses. High scorers use their computers in ways that are unrelated to their work activities or are disruptive to their work. Sexual Harassment Concerns. Low scores are unlikely to engage in sexual harassment at work.High scorers have attitudes and behaviors regarding sexuality that are likely to be considered as harassment by the opposite sex. boilers suit Concerns. Low scorers report few instances of workplace deviance. High scorers report a wide range of deviant behaviors in the workplace and are likely to be gnarled employees. (The Overall Concerns score is included in orde r to help identify applicants whose individual scale scores might all fall below the cutting score for inclusion in the Concern category, only when whose total score does identify them as worthy of special attention.It is important to note that high Overall scores still require a close examination of the six individual scale scores. ) smashing Impression. Low scorers are open about acknowledging their normal faults and imperfections. High scorers deny normal shortcomings and exaggerate ad hominem virtues, suggesting that their scores on the other scales may be artificially depressed by their efforts to make a good impression. Scores on this scale can be used to determine the degree of say-so that should be placed in the remainder of the profile.

Is Money the Biggest Motivator for People at the Workplace Essay

Many people believe that they atomic number 18 make by solely earning money, but this is not entirely true, because other factors like cast of study and the need to be appreciated for the cast they do. Motivation is the set of processes that moves a person toward a goal. Thus, motivated behaviours are voluntary choices controlled by the individual employee. Factors that affect give-up the ghost motivation include individual differences, dividing line characteristics, and organizational practices.Individual differences are the personal needs, values, and attitudes, interests and abilities that people bring to their jobs. The need to be appreciated for the work they do may be reflected in the prestige attached to their job, and while the need for a variety in the workplace may be satisfied by an interesting or fun job. A factor, which effects motivation, is that every individual has a variety of different needs. For example an employee may prefer to work on their own rather than in a friendly team.In order to have secure motivation employees needs have to be established. This is shown in how deficiency of motivation equals reduced effort and lack of commitment. An example of how employees needs could be satisfied is through involving them in discussions so that they looking accepted and wanted. A business could also set up discussions with management about goals and working practises which would make employees feel their opion counts and also that their contribution is valuable.

Nissan Report Essay

Company everywhereviewEstablished in Yokohama, Kanagawa in 1933, Nissan Motors Co. Ltd flowingly manuf desexures vehicles in 20 countries and beas virtu onlyy the world, including lacquer. globular unit gross revenue in monetary 2009 total guide 3.515 one million million million vehicles. In addition to vehicles, Nissan any overly develops, manufactures and foodstuffs marine equipment. Nissan has a portfolio of 2 tell ons, NISSAN and INFINITI, worldwide. NISSAN vehicles argon market placeed in every last(predicate) study market worldwide. INFINITI was launched as a luxury auto brand in wedlock the States in 1989. The INFINITI brand has since expanded to Middle East, Korea and europium, and give underwrite to enter into mod markets orbiculately. Nissan creates high- bore political machines that ar safe and cede the bold design and innovative technology to inject on our customers needs.VisionNissan Enriching Peoples LivesMission statementNissan bears u nique and innovative automotive crops and serve that go to sleep superior measurable values to all s civilizeholders* in alliance with Renault.Long term objectNissan wants to play along its quest to optimize intersection friendship and deliver highly innovative technology. Today, in various countries and regions around the world, they enjoy a stellar reputation for creating truly innovative vehicles and service architectural plans.Short term goalThe world is changing, and Nissan is adapting with it. Their short term goals are to harness the power thats inside Nissan to prepare solutions that their customers provide want and value, now and in the divisions to come. Solutions such(prenominal) as electric and evoke cell vehicles that are attractive, fun-to-drive cars with the appealing benefit of zero emissions global entry cars that take a shit mobility much accessible and affordable for all and Innovative technological advances that are good for the environment, enhan ce safety, improve dynamic per get toance or provide greater life-on-board satisfaction.Organisational structureNissan places high value on transparency, both internally and externally, in its merged counsel. They think self-consistently on the implementation of efficient management for the purpose of achieving clear and quantifiable commitments. In bank bill with this principle, and in accordance with lacquers Company Law and its related regulations, the Board of involveors has decided on the Internal master trunks to pursue these goals and on its own basic policy. The board continually monitors the implementation position of these outlines and the policy, qualification adjustments and improvements as necessary. One board member has in addition been assigned to oversee the Internal Control Systems as a completely.Nissan has adopted a schema under which the Board of statutory Auditors oversees the Board of Directors. The statutory Auditors attend board and some diff erent key meetings, and a want carry out interviews with board members to audit their activities. The Statutory Auditors on a regular basis receive reports on the results of inspections and plans for early audits from independent accounting auditors, as good as counterchange randomness to put up these reports. The Statutory Auditors besides receive regular reports from the lacquer Internal Audit Office, qualification riding habit of this information for their own audits.The organisational structure could also be explained with the ease of the following diagram here the Board of Directors overlooks the consorting of the CEO and President who is Carlos Ghosn. The CEO overlooks the working of the branch managers in various locations. each branch manager handles a groups o VP marketing, VP labor, VP finance, VP Public Relations, and VP Human Resource.Organisational BehaviourNissan is deploying various activities under the measure of Blue Citizenship, which encapsulates the ir desire to preserve the blue Earth and to be a bodied citizen in proportionate coexistence with people and society. Those activities range from such global issues as the environment to contributing to communities, promoting diversity and making own(prenominal) mobility available to as many people as possible. SUSTAINABILITYNissan atomic number 19 ProgramThe history of Nissan taking environmental measures goes as far back as 1947. Since 1992, abiding to our environmental philosophy Symbiosis of People, Vehicle, and Nature, we give birth as an enterprise, been accelerating the activities pertaining to the said philosophy. At present we are promoting our mid-term environmental plan Nissan Green Program 2010, identifying the 3 crucial issues, and setting the ultimate goals of simplification CO2 emissions, cleaner (conservation of the atmosphere/water/earth) emissions, and resource circulation (the promoting of the 3 Rs humble, reuse, recycle). We are furthering our measures to get through these goals.The 4 optimums, Nissans Powertrain Road MapIn fix to steadily sink CO2 emissions, Nissan sees the total contribution of providing truthfully effective technology at an affordable price to its clients, art object at the same meter swiftly propagating these technologies, as crucial. That said, we believe the 4 optimums Investment in the optimum technology that fits the market needs, at the opportune moment, at the best value for the clients, as the basis of technology investment. Based on these 4 optimums, we give not only ultimately heighten the engine force of petrol motor vehicles, but also proceed with the development andinvestment of electrical vehicles which are zero-emission vehicles. Measures for a zero-emission vehicleFor vehicle manufacturers, the best long-term policy that both creates take in and protects the environment, is to created a zero-emission vehicle that has no negative effects toward the environment. The Renault-Nissan Alliance se es the elongation and investment in electrical vehicles, which are zero-emission vehicles, as interchange to the corporate strategy, and committed to become a leader by dint of electrical vehicles. The electrical vehicles that are universe unquestionable in Nissan testament be introduced in the United States, Europe as well as in Japan in FY2010. By FY2012, thither are plans to globally merchandise them. Lithium-ion BatteriesNissan had, at an premature stage, taken interest in the development of motors, batteries, and inverters which are key technologies for electrical vehicles. Aiming to achieve the goals set forrader in the Nissan Green Program 2010, we are striving to strengthen the developmental measures we piddle been taking up to this point. Additionally, we are working to develop technology for further practicability, and taking efforts in reducing their addresss. In 2007, we naturalised the Automotive Energy Supply Corporation (AESC) that deals with the production and gross revenue of buddy-buddy lithium-ion batteries. The batteries that are to be developed will be used within electrical vehicles, as well as hybrid vehicles and furnish cell vehicles. timberlandAt Nissan, we believe that the quality of our products allows us to build a relationship of mutual trust with our customers and is the foundation for continual growth. point of intersection quality is far more(prenominal) than just the performance of Nissan vehicles. It promoter everything related to our car that brings satisfaction to our customers, from the moment of seeing and touching a Nissan car in the showroom to the support given by the sales staff and the post-purchase driving experience. Nissan quality also extends to by and by-sales inspections and repairs. We will slip a substance to evaluate and improve all areas of our operations in beau monde to provide the products and services that will always give satisfaction to our customers.Safety ShieldNissan aims to ha lve the number of fatal and serious injuries from accidents involving Nissan vehicles in Japan by 2015 compared with 1995. Based on analysis of real-world accidents, Nissan has been working progressively to design and engineer safer vehicles. Safety vindication is an approach to provide around-the-clock support against dangerous situations, by activating various barriers according to the circumstances, from everyday driving to post-accident. We are advancing development ground on even more sophisticated and proactive safety policy.PARTNERSHIPYokohama mobility range ZEROIn March 2009, the Renault-Nissan Alliance and Yokohama City saw an organization over the 5- socio-economic class -plan, the Yokohama Mobility Project Zero, which aims to realize the environment example city that is promoted by Yokohama City. In order to reduce CO2 emissions, this partnership will see cooperation in disseminating eco-drive, in addition to testing counselor routes that will contribute to reduci ng traffic, as well as propagating electrical cars. Additionally, Nissan is in works with capital of Japan University in create a joint attention-university look for concerning vehicle transport that aims for the symbiosis of urban home and nature. In terms of the evaluation and the release of information concerning this times planned items, we are, in cooperation with capital of Japan University, also furthering them. Yokohama City is planned to be one of the prototypal markets where Nissans electrical vehicles will be supplied, similarly to the various regions finishedout the world that have similar partnership agreements with the Renault-Nissan Alliance. Partnership regarding zero-emission mobilityFrom January 2008, aiming for the realistic propagation of electrical vehicles, the Renault-Nissan Alliance concluded on the 40 cases (as of December 2009) of Partnership regarding zero-emission mobility along with governmental sectors, municipal sectors and other sectors. With th is, we are working to prepare the social infrastructure such as by instalment chargers, as well as taking into consideration benefit measures in times of purchasing the zero-emission vehicles. by the cooperation with our partners throughout the world, we are contributing to a vehicle society that is bothpeople-friendly and considerate of the environment. Sky ProjectIn Sky Project, which has been implemented since October 2006 in partnership with non- move industries and in cooperation with government agencies, Nissan, with the participation of customers, has been working to reduce the number of traffic accidents and alleviate traffic congestion by development intelligent transportation system (ITS). While providing information to cut the number of encounter head accidents and reduce driving speed in school zones and other areas, we investigate the potentiality for the alleviation of traffic congestion, realized through daily use of ITS, to improve effectiveness of energy use and reduce CO2 emissions. In Beijing, China, we have been implementing Star Wings, a project to develop roomrn transportation information system, in cooperation with Beijing Traffic Information effect (BTIC), in order to alleviate traffic congestion and improve traffic conditions in Beijing and China. wrap powerBeginning in 2007, Nissan became an active Y-green partner when it harnessed wind-power for use in its facilities in Japan. The union, through its Yokohma plant facility and the refreshed Global Headquarters, seeks to utilize green energy in its facilities and implement topical anaesthetic green energy for topical anesthetic consumption. Since November 2005, Nissan Motor Manufacturing Ltd. (UK) has been utilise a wind-power facility at its Sunderland plant. Addressing the key issues of Nissan Green Program 2010, the participation is reducing C02 emissions by utilizing wind derived power in its facilities worldwide.ACCESSIBILITYBUI-2 (Best usability intragroup-2)BUI-2 (B est Usability Interior-2) is a innovation car, whose interior has been created with a focus to design the way people feel so that all the elements plenty smoothly appeal to people as they engage in cars. For Nissan, one-third types of design interface design, food colouring and material design, and sensitivity quality design are broadly defined as interaction design. through with(predicate) various research activities, we are making efforts to realize even more convenient and attractive interior designs. Lifecare vehicles (LVs)Nissan lifecare vehicles (LVs) help bring mobility to the elderly or those with physical disabilities. We regard LVs as an essential part of our line-up of cars preferably than specialty vehicles, and we are enhancing the products and services available to them. As of the end of January 2009, in Japan there were 401 qualified dealerships with LVs on display and advisory staff with expert familiarity of the vehicles, and a total of 5,520 LV advisors. at that place are dealerships in every prefecture of the sylvan meeting the needs of customers and pass the occur to test-drive these vehicles. Since 2003, we have also been carrying out an annual campaign of LV trial rides for people who have only limited opportunities to impart out and about, so that they too substructure experience the joy of mobility.COMMUNITYCorporate citizenship activities distinctive of NissanNissan endeavours to actualize its role as a corporate citizen toward the realization of a liftable society, while providing attractive products and services globally, under the vision of enriching peoples lives. We are thus advancing corporate citizenship activities in palm centered on three priority areas support for training, environmentally friendliness, and humanitarian assistance in order to contribute to the sustainability of society. We share our vision globally with Nissan employees around the world and strive to strengthen our relations with local co mmunities by acting activities responsive to the circumstances and needs of each country and region. Corporate citizenship in pedagogics celestial orbit (Japan)Nissans corporate citizenship initiatives have been always focusing on Cultivating Future Generation. In education field, we have many programs such as Nissan Childrens Storybook and Picture Book Grand Prix with its long history, and Nissan dexterous Picture Book and Storybook Exhibition, and in addition, we started the bare-assed programs such as Nissan Monozukuri Caravan and Nissan Design Waku-Waku studio apartment, which utilize Nissans strength for those original programs.Organisational cultureThe diversity of Nissans employees is the driving force alter them to meet the varied needs of their customers and to maintain sustainable growth. The employees create greater value by overlap their knowledge, based on their mortal experiences and different ways of thinking, in response to the various challenges they all fac e. For these reasons, Nissan have made diversity a corporate strategy and strive to create an environment where all their employeeswho numbered 169,298 at Nissan and its affiliates as of March 2010can extend their individual talents to the fullest.SUPPORTING CAREER DESIGNContinually up(a) Human-Resource SystemsA partnerships employees are its most aftermathant resource. So that both Nissan and its employees can stretchability their full potential, they constantly work to improve our human-resource systems. The evaluation-based remuneration system used to accurately gauge employee contributions is integrated in a way that motivates them to set and achieve high goals. An employees salary is determined through a combination of performance evaluations, which measure how well the employee achieved certain goals (commitments), and competency evaluations, which measure such impalpable variables as technical skill, knowledge and attitude.Support for Self-Designed CareersNissan believes that employees should design their own careers and actively assists their efforts to do so. Employees in Japan meet with their supervisors twice a year to discuss their performance and competency evaluations, as well as to express their ideas on how to proceed in their career path. Employees in Japan also have the chance to take on the challenge of a new position through the Shift Career System (SCS) and the Open Entry System (OES). The SCS enables employees to apply for positions in other departments and work areas that interest them regardless of whether there is a position immediately available. The OES allows them to apply for all openly advertised positions. Around 250 employees applied for more or less 100 open posts during fiscal 2009, and somewhat 80 of them were successful in getting the positions they applied for. fostering Specialized SkillsHelping employees develop specialized skills over the medium to long term is vital for a company to achieve sustainable growth. They introduced the Nissan Expert Leader System as a means of strengthen and fostering further development of specialized skills in a wide range of technical and nontechnical areas like purchasing and accounting. In fiscal 2009, the systems fourth year, they focused on 91 fields of specialization, designating 42 employees as Expert Leaders and 2 management- train employees as Nissan Fellows. The Expert Leaders and Fellows keep back use of their specialized knowledge to contribute to Nissans business endeavours overall. In addition to sharing their knowledge with others via our corporate intranet and other communication tools, they contribute to the fostering of the next generation of experts by passing on their specialized skills in seminars and training courses.CREATING A CULTURE FOR LEARNINGA Variety of Learning OpportunitiesAs an organization that continues to grow through constant take oning, Nissan supports employees personal growth with a proactive, systematic approach to human-resource development. The act of learning is one in which people stretch themselves to develop skills that create value. They believe that a corporate culture of learning cannot exist without the motivation to take part in this value creation. The Learning piloting system on their intranet is one means of providing employees with opportunities for learning. This system lets employees search for information whenever they wish to develop specialized skills, receive training in management techniques, participate in e-learning programs or take distance-learning courses. The site is updated regularly to provide information our employees need to increase their skills and build their careers, meeting their growing thirst for knowledge.Management launchThe Nissan Learning Center Management Institute in Hakone, Kanagawa Prefecture, was schematic with the aim of cultivating human resources withthe specialized skills and leaders qualities needed for future development. The institute c ontributes to the ongoing creation of Nissan value through a number of programs, including human-resource development seminars, which provide leadership training to pass on the companys accumulated experience and knowledge to the next generation cultural diversity workshops and our Consortium Program, in which they invite other global companies to take part in cross-industry exchange. Moreover, the leaders of our business activities around the world who have taken part in such programs as our Nissan focus Workshops are now active in educating fellow employees in the Nissan instructionthe crystallization of experience and knowledge gained through our companys revivaldemonstrating our commitment to promoting a corporate culture of learning.Global Training CentersWith the globalization of production systems, manufacturers must visualise that all of their manufacturing sites maintain consistent standards of quality. Nissan established Global Training Centers (GTCs) at its Oppama and Yokohama Plants in Kanagawa Prefecture, Japan, and at its Sunderland Plant in the United estate to educate trainers who share their knowledge at Nissan plants around the world. Trainees selected from among all employees at Nissans production facilities worldwide are brought to the GTCs to take part in the companys Master Trainer Program. Upon finishing the program they are certified as Master Trainers and charged with instructing other employees at Regional Training Centers using a globally standardized curriculum and materials. As of the end of March 2010, 466 Master Trainers were hard at work passing on their technical skills to local employees at Nissan plants worldwide. Nissans accumulated know-how has been put into audio-visual form as an educational tool, available in five different languages, for global-standards training at GTCs. They also conduct Nissan DNA training seminars for all management-level employees at our production sites, working to strengthen skills that contr ibute to improved quality and lower costs and to foster the human resources that can carry out more efficient management of production operations.INTERNAL COMMUNICATIONEmployee SurveysNissan carries out surveys to get employee input and suggestions for improvements, using the results to help improve the companys management quality and employee motivation. From the results of these surveys, they identify the strengths of the company as a whole and those of individual divisions, as well as areas for improvement. They then work to make improvements that will lead to the creation of a burst work environment for our employees and to continued growth for the company. The results of these efforts are analyzed for the company as a whole and for each region and department. Based on these analyses, each level of management formulates and carries out action plans shipshape to specific needs.Enhancing Communication ToolsNissan introduced a corporate intranet system called WIN (Workforce Integ ration Nissan) in 2005 as a tool to promote communication and information sharing. Since then they have continued to update the system with new technologies while encouraging employees to make active use of this tool for internal communication and collaborative activities. They have expanded the WIN network beyond Japan, North America and Europe to include other markets and our major(ip) business partners. They also use internal newsletters and in-house video broadcasts to provide a variety of information to be shared by all employees at Nissan production sites around the world with no difference in time.Employee-Executive ExchangeNissan holds opinion-exchange meetings involving executives and employees as a means of build trust through clear communication betwixt these two groups, as well as among employees themselves. These meetings, held at Nissans corporate headquarters in Japan as well as the companys business offices in China, North America and other parts of the world, gi ve executives a venue for informing employees of the current situation of the company and delivering management messages. They also provide employees with opportunities to ask questions and voice their concerns in a direct and open manner. They plan to continue these meetings as an important channel foractive communication.Ethical IssuesGlobal Educational Activities to Promote compliancyAs a means of fostering residency certifiedness throughout the company, Nissan has established groups and placed officers in charge of promoting compliance policy in each region where it operates. We place special emphasis on education to ensure that all employees have a correct dread of the Code of drive and, as a result, make fair, transparent judgments in the course of their duties.To ensure full understanding of the code in Japan, all employees, including executives, take an elearning or video training course based on the Japanese version of the Nissan Code of ConductOur Promises, instituted in April 2004after which they sign an agreement to abide by it. The revised parts of the code in fiscal 2010 were in response to legal amendments and retained all employees since fiscal 2010 to further strengthen the notion of compliance within the company.Education programs to promote compliance are held regularly for all employees in North America, and a set of universal guidelines has been drawn up for each country in Europe. Compliance-related training is also being carried out in the General Overseas Markets based on guidelines that take into account conditions in each of those countries. Moreover, all group-affiliated companies have introduced their own codes based on the Nissan Code of Conduct.Additionally, they have created sets of internal regulations coat the global prevention of insider trading and the management of personal information. Nissan seeks to heighten awareness of compliance companywide through such measures as well as various education and training programs .Our Stance against Discrimination and Harassment peak 6 of Nissans Global Code of Conduct, Value Diversity and Provide Equal Opportunity, is our requirement to combine value and respect the diversityto be found among our employees, business partners, customers and communities where we do business, and to reject discrimination and harassment in all their forms, no matter how minor they whitethorn be. Nissan executives and employees must respect the human rights of others, and may not discriminate against nor harass others based on race, nationality, gender, religion, physical capability, age, and place of origin or other reason nor may they allow such a situation to go unchecked if discovered. We also work to ensure that all employees, both male and female, can work in an environment free from intimate and other forms of harassment. lad analysisPEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operat ions. The use of PEST analysis can be seen effective for business and strategic planning, marketing planning, business and product development and research reports. PEST also ensures that companys performance is aligned positively with the powerful forces of change that are touch business environment. PEST is useful when a company decides to enter its business operation into new markets and new countries. The use of PEST, in this case helps to break free of un sensible assumptions, and help to effectively adapt to the realities of the new environment. Looking at the current condition of Japan, it is difficult to mention anything about its political, economical, technological or sociocultural since there is no stability in the country at the moment, due to the natural disaster crises they are facing.SWOT AnalysisStrength1) Global shuffle According to business Week Global Brand Scorecard Nissan is the fastest growing automotive brand. Nissans brand equity was valued at $3,108 millio n in 2006. most of the companys passenger car perplexs include Maxima, Sentra, Altima, Versa, Z Roadstar and Z Coupe. Some of its truck models are Quest, Armada, Pathfinder, Murand and Xterra. Brand strength provides warring advantage that can offset the increasing competition.Over the last five years company has establish the global brand by focusing on the brand pyramid and dynamics that caters the silky design, the vibrant experience, the interplay between serenity and driving pleasure has reached a high level of alignment and consistency. That makes it easier to communicate about the brand and specific features of its model.2) Renault-Nissan Alliance The alliance has provided advantages to both companies. They can move into new markets faster and with lower costs because they dont have to build new plants. (Renault builds cars in Nissans Mexico plants and Nissan uses Renaults Brazil plant and distribution networks) The companies are collaborating on building common platforms, components and engines, and each company leads engine design in their area of expertiseRenault in diesel engine engine and Nissan in gasoline. And they have increased purchasing power because they buy components for six million cars not three as will be in the case of Nissan alone. The alliance has so far boosted the profitability, market capitalisation and sales in 192 countries for both partners. CEO and president of Renault to his titles in 2005, says hell rely on the strengths of two distinct work forces French innovation in concept stages and Japanese dedication to process in manufacturing. 3) Most fuel efficient car Nissan is known to make the most fuel efficient cars over the years and this has become one of its major strengths in the competitive market. Due to its fuel efficient car, the command for them has also increased over the preceding(a) times few years.Weakness1) Product Innovation time follow Nissan launched two new or redesigned vehicles, in comparison to 1 4 in the three previous years. Nissan has misjudged its model strategy in the United States over the past few years. Like the other Japanese automakers, the company was a relative late-comer to the countrys high-profit margin and high-volume pick-up markets. Nissans late entry meant that it has suffered from the decline in the sector as a result of rising fuel prices in Japan, While Toyota and Nissan have been well placed to benefit from a conjure up in emphasis in Japan market towards compact sales as a result of the Scion and Civic models respectively, Nissan at the moment has no competitive go in this segment. However, thereare a number of new models that should reinvigorate the companys fortunes in the United States, including the Sentra and Altima mid-size sedans, as well as its luxury-brand Infiniti G35 sedan. The company also desperately needs new offering in key segments in the European market. The Almera C-segment hatchback and Primera D-segment sedan are hopelessly outmo ded and mostly ignored by European buyers, although the new Note small multi-purpose vehicle (MPV) should provide Nissan with a sales success in Europe.2) Lack of Diesel Technology In the Japanese market, diesel accounts for only 0.4% of vehicles change (Rowley, 2006). In contrast, diesel is very popular and its share in overall sales has been increasing. In the year ending 1st January 2006 the number of diesel cars sold increased by 7.5%. Some analysts believe that the diesel market will account for more than 80% of total vehicle sales in Europe by the end of 2008. Diesel technology has been improving significantly over the past decade reducing emissions, fuel consumption and cost. As Nissans home country has a low demand for diesel engines, Nissan lacks the technology and experience to produce diesel engines of comparative quality.Opportunity1) Asia market Lower penetration conjugate with strong rise in income levels, led to unbroken jumps in car sales in markets like china an d India. In fact china, followed by India is estimated to be major growth driver in the next decade. Hence it is necessary for global player to be present in these countries. therefore all global players either have products for these markets or planning to develop products to enter into these markets. In India in year 2004-05 domestic sales of car and utility program vehicles has crossed the 1 million mark.2) Relocate its manufacturing unit to reduce cost The Japanese car maker has stepped up their policy of producing where demand exists. Car making is an industry laid at a forefront of globalization and major player is accelerating their cross border activities. Manufacturing units in America and Europe have huge capacities in line with their vast domestic automobileoutput. While this offered them the benefits of scale, the continuous sluggish growth in their local market and their inflationary increase in production cost, particularly wage cost. Adoption of cost reduction me asure became imperative for players to survive. China, India and Thailand have been regarded as the Low cost Production bases with their unique offering to the outsourcers. Low cost country will provide them the global condescension and technology and also have synergetic operation. Area of opportunity for India lies in the products which have high level of design and engineering requirements, low level of automation and significant assembly requirement.3) Renault-Nissan Purchasing Organization (RNPO) The RNPO, which was established in 2001 in the early stages of the alliance, was one of the key ways in which Renault-Nissan would combine their resources to create a more efficient organization. Currently Nissan and Renault share 60% of the same part and raw material suppliers. This has led Nissan to achieve greater purchasing power and has served to reduce costs and reduce the bargaining power of suppliers. There still remains significant opportunity through the RNPO to decrease co sts and provide increased competitive advantage.Threats1) Cross-Cultural Disharmony As Nissan and Renault become further integrated with one another, the pretend of cross-cultural inharmoniousness increases. If disharmony occurs then, as occurred at DaimlerChrysler, overall company performance may be reduced and the current strengths that the Alliance provides may become instabilities. Nissan is currently working to reduce the likelihood through its Business Way program but corporate and national culture takes a long time to change.2) Rising good Prices Due to the economic expansion of China, changes in commodity prices could sham the costs incurred by Nissan. Over the past 12 months, the price of steel used in car production has risen by nearly 30% (London Metal Exchange, 2006). Nissan has taken steps to reduce the effect of rising steel prices in 2000, Nissan began using hot dip zinc coated steel and converted to less expensive steel in 2002, which saved about $16 million per y ear (Nissan Motor Co., 2004). This however, has done little toreduce the upwards pressure on vehicle costs and prices. As this increase in cost has been passed on to the consumer, demand for new vehicles has reduced. This threatens Nissans viability in the region.3) Market saturation With overall industry sales number stagnant, if not declining in key economies term, the overall automobile industry has been significantly impacted. Due to overall market saturation, the individual company new product development strategy towards market expansion is changing from iterative year on year model changes to drastic innovation. The emergence of SUV market few years back is an prove of how product and market innovation has changed the very composition of US auto market.Marketing Strategies station securities industryNissans rank market will be the low-level income group and middle class. Whereas Infinitis purport market is people looking for luxury, great driving experience with unparall el appeal. With constant awareness and education about Nissan affordability and safety features, different type of group could be acquired resulting in increase of brand leal consumers. People are more aware and therefore, they are constantly more particular when deciding which car to purchase. With strategic advertisement, consumers can be attracted with its latest features and a new image Nissan will provide to owners.NISSAN TARGET MARKET GEOGRAPHIC SEGMENTThe major concern of Nissan is to capture all the district headquarters of the country resulting in its coverage of almost all over the country.NISSAN TARGET MARKET PSYCHOGRAPHICSWith new image Nissan will provide to its buyers, owners will feel more confident and proud considering that Nissan is an international organization with strong earth resulting driving Nissan a status symbol. Also safety and comfort are big factors of considerations in a consumers mind so Nissan by focusing on these factors will attract safety and com fort conscious people. Seeing its potential, consumers will most likely shift to Nissan.NISSAN TARGET MARKET DEMOGRAPHICSPrimary Target market belongs to middle class, upper middle class and low earning income people in society, falling in income support of below $ 2500. Also the target will be people from 25 60year old who are major automobile buyers.DISTRIBUTION STRATEGIESBasically there are two types of distribution channels available Direct distribution and In-direct distributionPROMOTION STRATEGIESPromotion is one of the most important factors of marketing it is done to affect the consumer demeanour in order to achieve sales and increase product image. In promotion the major task is to make consumers aware of the product and to attract consumer towards the product by highlighting the advantages of the product. Also it keeps consumers aware and well informed about products features and improvements.ENVIRONMENT RESEARCHAn extensive market research will be conducted to have bet ter idea about consumers perception about Nissan and its competitors. For this purpose Nissan will acquire services of marketing and research agencies to better analyze market environment. This will enable Nissan to learn about the consumers behaviour, how they perceive us and compare with the competitor. The media of the advertising a product is always chosen after the market environment research to get knowledge that if the target audience is interested in that mode of advertisement or not. ADVERTISINGTo advertise the product better and create awareness about product Nissan will use different advertisement methods to approach the consumers. The diversity of advertisement channels will help in reaching the masses of different mindsets. Following Advertisement methods will be used Nisan will use print and electronic media to introduce the product toconsumers. Special events will be sponsored by Nissan. intent of Billboards, flex signs etc for massive introduction of cars launch. S pecial road shows and displays will be set at dealers outlets. Prize contest will be conducted to attract people towards the car.Financial Review discharge salesFor fiscal year 2009, consolidated net revenues decreased 10.9%, to 7.517 trillion, which reflected the strong yen offsetting the increase in sales volume. Operating profitConsolidated operating profit totalled 311.6 cardinal, compared to a negative 137.9 one thousand million in fiscal year 2008. Net incomeNet non-operating expenses increased 69.1 one million million million to 103.9 billion from 34.8 billion in fiscal 2008. Net income reached 42.4 billion, an increase of 276.1 billion from fiscal year 2008.Major competitorsIn Asia the 3 big of the automobile industry is Nissan, Toyota and Honda. But Nissan Motors major competitor is Toyota Motor Corporation. Toyota, much larger than Nissan and possessing deeper pecuniary pockets, was better positioned to sustain the losses incurred from the global economic downturn. Co nsequently, Nissan entered its ninth decade of operation facing formidable obstacles. The first financial decline came in 1991, when the companys consolidated operating profit plummeted 64.3 percent to 125 billion (US$886 million). Six months later, Nissan registered its first pretax loss since becoming a publicly traded company in 195114.2 billion during the first half of 1992. The losses mounted in the next two years, growing to 108.1 billion in 1993 and 202.4 billion by 1994, or nearly US$2 billion. To arrest the precipitous drop in company profits, Nissans management introduced various cost-cutting measuressuch as reducing its materials and manufacturing costswhich saved the company roughly US$1.5 billion in 1993, with an additional US$1.2 billion savings realized in 1994.Nissan also became the first Japanese company to close a plant in Japan since World war II and cut nearly 12,000 workers in Japan, Spain, and the United States from its payroll. Nissan also was staggering unde r a debt consign that reached as high as US$32 billion and threatened to bankrupt the company. Only preventive from Nissans lead lender, Industrial Bank of Japan, kept the company afloat. There were some positive signs in the early 1990s to inspire hope for the future. Nissans 1993 sales increased nearly 20 percent, vaulting the car maker past Honda Motor Co., Ltd. to reclaim the number two ranking in import sales to the all-important U.S. market. Much of this gain was attributable to robust sales of the Nissan Altima, a replacement for its Stanza model, which was introduced in 1992 and marketed in the United States as a small luxury sedan priced under $13,000.To the joy of Nissans management, however, the Altima typically was purchased with various options added on, giving the company an additional $2,000 to $3,000per car. Nissan also was encouraged by strong sales of its Quest minivan, which was introduced in the United States in 1992 and had been developed jointly with Ford Mo tor, which marketed its own version, the Ford Windstar. Nissans losses continued through the fiscal year ending in March 1996, cumulating to US$3.2 billion over a four-year span. The companys give birth to profitability in fiscal 1997 came about in part because of the cost-cutting program and in part from the yens dramatic depreciation against the dollar. Despite the return to the black, Nissan remained a troubled company. From its 1972 peak of 34 percent, the companys share of the Japanese auto market had fallen to 20 percent by early 1997. Competition from the more financially stable Toyota and Honda compete a factor in this decline, but Nissan also hurt itself by failing to keep railway yard with changing consumer tastes both in Japan and in overseas markets.For example, Nissan was behind its rivals in adding minivans and sport utility vehicles to its product line-up, having for years dismissed these sectors as passing fads. Meanwhile, minivans, sport utility vehicles, and sta tion wagons accounted for half of all passenger car sales in Japan by early 1997, up from just more than ten percent in 1990. In the U.S. market, the Altima lost ground to two midsized rivals, the Honda Accord and the Toyota Camry, because Nissans model was smaller and thus less desirable. In the luxury car sector, Toyotas Lexus line became the hot brand in the United States, triumphing over the Infiniti. Because of these and other factors, Nissan returned to the red for fiscal years 1998 and 1999. Although the losses were not as large as earlier in the decade, the companys continued sky-high debt loadwhich stood at US$19.7 billion in late 1998did not bode well for Nissans future.Business Strategies, tutelage Competitive Edge1) Product StrategyTo secure our profitability and sustainable growth based on our future product line up plan, in our product strategy developing process, we are supervise the impacts of some different types of risk scenarios such as global market changes and demand deteriorations to our future profitability (COP) based on our plan.1. Drastic decline of total global demand, past examples as reference case.2. A demand shift between vehicle segments drastically faster than our assumptions in our mid-term planning.3. A demand shift from the matured markets to the emerging markets drastically faster than our assumptions in our mid-term planning.We periodically monitor the impact of these scenarios to secure our future profitability and sustainable growth, and also update our future line-up plans periodically based on the results. To improve the rigour of our product line up against these risks, we take following countermeasures as our main direction when planning our product strategy. Expand availability of individual products across markets to mitigate the risk of single market demand fluctuations. adjoin volume and efficiency per product through a consolidation and rationalization of the portfolio to lower the breakeven point and thereb y reduce the profit risk of global tote up Industry Volume declines. Prepare a more balanced product portfolio meeting needs in a broader range of markets and segments reducing reliance on specific large markets.2) Quality of Products & ServicesNissan is working on the corporate task named Quality lead which aims for achieving top level quality by FY2012. In this project, actions are carried out with numerical targets for following 4 areas. 1. Perceived quality & attractiveness Customers impression on vehicles quality when customer looks it at a dealers show room 2. Product quality Quality of product itself based on the experiences as an owner of the vehicle 3. Sales & service quality Quality related to behaviour or attitude of sales staff or quality of service when inspection and maintenance 4. Quality of management internal management quality to improve employees motivation which supports above 3 qualitiesFor example, target of Product quality is to become top level at Most Infl uential Indicator (MII) of each region. In order to achieve the target, it is broken down to internal indicators by model which correlate with MII. Progress of all quality improvement activities are monitored with thoseinternal indicators. All the actions are taken based on rotating PDCA cycle, such as, the progress of activities are monthly reviewed by Quality Committee chaired by EVP and necessary actions are decided.Total picture of Quality Leadership on global base is monitored and discussed at the Global Quality skirmish chaired by COO annually. 2 years passed since this project started and it is going well. We are confident that we can achieve the target by FY2012.With respect to new model project, in order to achieve the quality target of each project, milestone meetings set at each key process of design, preparation for production and production, confirm key check points, such as achievement of quality targets, adoption of measures to prevent recurrence of past problem, ado ption of measures for potential risks related to new technology / new mechanism / design change.Commercial production can be started after confirmation at SOP (Start of Production) Judgment Meeting, which confirms all issues are solved and quality target can be achieved. Final termination that the model can be sold is made at Delivery Judgment Meeting, after confirmation of quality of mercantile production and preparedness for service / maintenance.As described above, Nissan is implementing sodding(a) quality check before new model launch. Nissan is progressing quality improvement activities also after launch by gathering quality information from markets and prompt deployment of countermeasures. In case of occurrence of safety or compliance issues, necessary actions such as recall are implemented with close cooperation with market side team based on the decision by independent process from management. Occurred incidents are deeply investigated, analyzed and feed backed to models on the way of production or development for prevention of recurrenceIn addition to above described activities, such as quality assurance at new model project and quality improvement activities on daily basis, the Quality Risk Management framework has been newly developed from FY2009.This is the high level system to ensure successful quality management for on-going and future projects. This includes assessment of quality related risks, evaluation of risk level, assignment of responsible person based on the level and to clarify organization for follow up. These processes are implemented at Quality Risk Management Committee chaired by EVP twice a year.3) Compliance and ReputationAs described above, Nissan produced the Nissan Global Code of Conduct for all employees of the Nissan group worldwide. To ensure thorough understanding of the code, training and education program such as e-learning is improved and compliant situation is monitored by Global Compliance Committee. Nissan has also adopted the internal whistle blowing system (Easy Voice System). This allows any employees to crouch opinions, questions, requests or suspected compliance issue directly to Nissans management. Additionally, Nissan created sets of internal regulations covering the Global measure of Insider Trading and the management of personal information. Nissan keeps effort to prevent reputation risk to the company by continuous implementation of such measures as various education and training programs.ConclusionAs the automobile industry is booming, It is necessary to keep up with the competition. The only way to compete with the competitors is to come out with innovative technology, fuel efficient cars, and luxury looking yet affordable cars. Nissan has not only concentrated on making cars but also provided their support to various stakeholders. Its working has benefited the environment by taking many environmental initiatives such as starting the Nissan Green Program 2010. The company also has worked towards effectively and efficiently developing their employees in terms of specialisation, or giving them a work-life balance. In line with its vision of Enriching Peoples Lives, Nissans desire is to provide attractive products and services to customers worldwide while at the same time fulfilling its responsibility as a corporate citizen to help realize a sustainable society.