Netflix Essay -- Technology, DVD Rentals

Introduction vibrating reed Hastings (co-founded) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million go over (Netflix Management, 2011). Recently, Netflix is recognized as one of the 50 most innovative companies, rank number eight for streaming itself into a $9 billion human dynamo (and crushing Blockbuster) with 20 million subscribers (fastcompany.com, 2011). This succeeder shows how Netflix embraced a business court where their mission was to take the troublesome experience of everyday consumers and transform them into a business chance. Below illustrates how Netflix rank in other categories. Number 1Number 2Number 3Number 4 studyNetflixDouble NegativeReal DDreamworksVideoYouTubeTwitterNetflixFX net CompaniesTwitter GoogleZyngaNetflixLearning Team A will describes and evaluate Netflixs innovation strategy, the specific products offered to their members, and the benefits that the company brings to its clients and employees. To begin, innovation goes beyond an invention. It captures the prospect for change, bob upth, and food market leadership that allows leaps within the industry in multiple ways (Pearce & Robinson, 2011, p. 376). evidently stated on Merriam-Webster.com, innovation is the introduction to something stark naked a new idea, method, or deviceNetflixs Innovative OverviewThe outlook for Netflix has developed a trend of continuous growth with subscribers and providing products with a substantial cost value by distributing a wide variety of titles that appeal to different customer groups (Anthony, 2005). The success of Netflix was simply listening to consumers feedback regard... ...a remarkable opportunity to grow in the industry and lead as an innovative provider, Netflix has much opportunity to satisfy its customers and maintain their attention with their revolutionary business growth (Martala, 2009). Their success goes beyond their product. As stated, it is a combination of their culture of high effect drivers and fosters the freedom and responsibility mindset (Elliott, 2010). Because of their innovation and gradual entry into the market, Netflix has the belligerent advantage to add layers of products for growth for years to come. Currently, Netflix has the competitive advantage to enlarge price and retain their current customer base. Even more beneficial, is the opportunity to attract additional subscribers with their new features. To end this, combining their products, price, culture, and strategic project makes Netflix innovative.